‘DOOH media attracting more brands’

In Digital OOH By M4G Bureau - August 18, 2017

S Kumar, MD of Srishti says the company sees immense scope in developing and promoting DOOH media assets

No takers for Ranchi bqs contract; site locations, security of assets cited as concerns

In OOH News By Bhawana Anand - June 21, 2017

Media owners seemingly stay away from the tender over concerns on security of bqs assets and site placements

PM to inaugurate Kochi Metro on June 17, CHAMS plans best-in-class media on the network

In OOH News By Rajiv Raghunath - June 15, 2017

CHAMS Branding Solutions India Pvt Ltd that has bagged the exclusive media rights on the Kochi Metro network is gearing up to put up the most advanced digital OOH media assets on the network, in combination with well-crafted traditional formats.

Cochin airport media expands, more DOOH in the offing

In OOH News By Bhawana Anand - May 22, 2017

TDI International which holds the ad rights at this airport is planning to put up digital media assets including 4 video walls

Rupa Frontline makes an impressional presence in Kolkata, Howrah

In Campaigns By Nabamita Chatterjee - May 09, 2017

Kinetic India has executed the campaign using a mix of media assets like traditional billboards, gantries, unipoles, and FOB

Laqshya Group appointed OOH AOR of Arnab Goswami's Republic

In OOH News By M4G Bureau - April 26, 2017

Laqshya will handle the nationwide outdoor media mandate for Republic for leveraging OOH assets for a period of three years starting April 2017.

Railways launches competition for new ideas to drive non-fare revenue growth

In OOH News By M4G Bureau - February 21, 2017

Indian Railways is striving to substantially increase its Non-Fare revenue by monetising its physical and digital assets such as trains (inside and outside), passengers, station platforms, buildings and residential colonies, land next to tracks and digital and physical interfaces.

Ignore technology at your own peril: Alok Jalan

In OOH News By Rajiv Raghunath - February 21, 2017

Laqshya Media Group is planning to set up an in-house tech lab even as the top management takes strident steps to create a range of digital assets, more particularly in the controlled indoor environments.

Central calls out to brands to leverage its mall space & assets

In OOH News By Satarupa Chakraborty - February 10, 2017

Central is perhaps the first to come up with an interactive website www.centralbrandspaces.in for handling queries on brand space more efficiently

Smarter outlook for DOOH in UK as medium comes of age

In Digital OOH By VJ Media Bureau - November 07, 2016

OOH in 2017 will seek to extend the creative boundaries that significant investment in screens has afforded the industry, allowing smarter brands to capitalise on video and content assets, whilst navigating the certainties and uncertainties around Brexit.