Results For "asset"
93 News Found
‘Vivo’ makes an animated presence at Miami International Airport
In OOH News By M4G Bureau - September 07, 2021
JCDecaux rolls out the Netflix campaign using a mix of digital and static media assets.
‘Indicative OOH media pricing will buoy advertiser confidence in the medium’
In OOH News By N Jayalakshmi - August 25, 2021
Shailender Luthra, Director, Brite Neon Lights & Member, IOAA spells out the apex OOH body’s initiative to encourage media owning firms to come out with indicative pricing of their media assets that will be of the essence to advertisers & buyers
Singapore’s Stellar Ace moves into HDB heartlands
In OOH News By Rajiv Raghunath - August 11, 2021
Our momentum in media asset acquisition and innovative engagements with digital capabilities reaffirms us as the largest OOH omnichannel media company in Singapore: Jeslyn Tan, Managing Director of Stellar Ace.
Bengaluru OOH welcomes UDD notification on New BBMP Ad Rules 2021, awaits final nod for bringing back large formats on cityscape
In OOH News By Rajiv Raghunath - July 30, 2021
Higher license fee, license renewal process, occupancy certificate for media assets on buildings cited as concerns that may be addressed to make the Rules even more business-friendly.
Where’s OOH headed in ‘God’s Own Country’?
In OOH News By Ria Banerjee - May 31, 2021
Kerala was among the first to be hit by the pandemic last year. As the state battles the second wave along with the rest of the country, the OOH operators there are fighting their own battle to survive and move past the crisis. Support from government, combined with a cautiously strategic approach by media owners, growth of DOOH, and a mutually supportive role played by all stakeholders, can help fuel the state’s OOH industry.
‘We augment the glory of Times Square’
Rafale Chang, CEO of New York-based Tiger Party which manages Times Square media assets partners advertising brands in creating great experiences on the DOOH screens
‘Leveraging IoT For OOH’
In Viewpoints By Rajiv Raghunath - May 17, 2021
Robert Lim, Regional Business Development Manager of DFRC, an independent R&D SME offering data technologies for OOH, provides an overview of the company’s offerings for OOH advertising. DFRC’s LBASense sensors, when placed on media assets, capture data on footfall count per week over a campaign period, people traffic patterns in an OOH Zone, etc.
Ocean Outdoor gearing up for strong recovery after FY20 loss
In Digital OOH By Rajiv Raghunath - May 04, 2021
“We have never stood still. We have not only protected our core businesses across all territories, but developed or won incremental assets and contracts to accelerate growth,” states Tim Bleakley, CEO, Ocean Outdoor.
Traditional OOH has heft even as DOOH, PDOOH break new ground
In OOH News By M4G Bureau - April 30, 2021
COMMB President Amanda Dorenberg states in an article published in Forbes that static OOH remain an incredibly powerful asset.
TV9 Bangla goes big on OOH to promote election show
In Campaigns By M4G Bureau - April 23, 2021
The quarter - 2 month long campaign uses a mix of media assets including hoardings, airport static & digital screens, and LED screens to promote TV9 Bangla’s election based programme ‘Bongo Juddho’.
