‘DOOH cut out for great storytelling’

In Digital OOH By M4G Bureau - July 03, 2023

Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions says that DOOH brings advertising to life, but these are still early days for this medium as DOOH media assets are still largely available only in the major markets.

‘DOOH assets draw attention much quicker’

In Digital OOH By M4G Bureau - June 29, 2023

Atul Shrivastava, CEO, Laqshya Media Group points out that buying and planning are taking place as per the client’s wishes and they don’t have an issue with sharing the ad space with other brands as well.

Sunrisers Hyderabad partners with Mera Hoardings for multi city OOH campaign

In Digital OOH By M4G Bureau - April 18, 2023

The campaign sees Mera Hoardings making extensive use of their media assets across Andhra Pradesh and Telangana

‘MNC brands are increasingly drawn to our premium assets’

In Viewpoints By Rajiv Raghunath - March 20, 2023

Denise Levine, Chief Revenue Officer of Branded Cities shares her perspectives on the company’s business approach in an interview with Rajiv Raghunath.

Times OOH unveils a set of high engagement media assets at Mumbai airport T2

In OOH News By M4G Bureau - August 30, 2022

This move is in line with increasing air passenger traffic and rising demand for high impact media

UK’s outdoor media infra owner Wildstone acquires key portfolio of OOH assets from Forrest Group in Scotland

In OOH News By Rajiv Raghunath - August 04, 2022

The sites include large-format digital panels in Scotland let long term to Ocean Outdoor and a further portfolio let to Clear Channel Outdoor.

Antin Infrastructure Partners acquires majority stake in outdoor media infra owner Wildstone

In OOH News By Rajiv Raghunath - August 03, 2022

Wildstone has a portfolio of over 3,000 outdoor advertising assets across the UK, Ireland and The Netherlands including super-premium digital billboards located along major roads and motorways.

JCDecaux renews ad contract for Shanghai Metro lines for 15 years

In OOH News By M4G Bureau - July 26, 2022

This contract will be managed by JV STDecaux, 60% held by JCDecaux and 40% by Shanghai Shentong Assets Management Co., Ltd.

Wallop Advertising to operationalise large curved DOOH screen in Mumbai shortly

In Digital OOH By Rajiv Raghunath - July 06, 2022

The DOOH media asset has been put up at a busy traffic junction in the vicinity of the Bandra-Kulra Complex (BKC)

Jignesh Dawda, VP - Marketing, IDFC Asset Management Company, joins OAA 2022 Jury

In OOH News By M4G Bureau - June 16, 2022

Jignesh has 15+ years of experience spanning sales and marketing. He has a strong track-record of crafting innovative and differentiated campaigns, centered on brand building.