Parryware reinforces ‘Always in Fashion’ brand positioning with ‘YouRooms’

In OOH News By M4G Bureau - April 06, 2022

The 360 degree campaign is being activated on leading national and regional TV channels, popular radio channels across different cities, OOH, Social media, OTT platforms and other digital platforms.

Kinetic Global CEO Kaplan joins speaker line-up for WOO Toronto 2022

In OOH News By Rajiv Raghunath - April 05, 2022

WOO President Tom Goddard says: "Digitisation, audience measurement and sustainability will be three of the key themes at Toronto 2022”.

TATA Tea Premium hosts all-women Shobhayatra in Pune, Aurangabad

In OOH News By M4G Bureau - April 05, 2022

The grand event brought together 300 plus ‘Sarvaguni’ women across these 2 cities, dressed in authentic Maharashtrian Nauvari Sarees and accessories, riding their bikes with a pillion rider.

16th Outdoor Advertising Convention (OAC) & OOH Expo rescheduled, will be held at Westin Mumbai Powai Lake on Aug 17-18, 2022; OAA 2022 Contest to open shortly

In OOH News By M4G Bureau - April 04, 2022

OAC 2022 will direct laser focus on factors that spur investments in OOH/DOOH, enhance the creative quotient of the medium , and drive the technological transformation of OOH formats.

Now playing at Mumbai Airport - IPL 2022!

In OOH News By M4G Bureau - April 04, 2022

Mumbai Indians and the Board of Control for Cricket in India (BCCI), in association with Times OOH, are welcoming travellers to Mumbai (home of Mumbai Indians) with bright and dynamic creatives on the videowalls and static media at the Chhatrapati Shivaji Maharaj International Airport (CSMIA).

Tata Tea Premium celebrates ‘Odisha’s ‘kadak’ and colourful spirit with 3D projection mapping

In Campaigns By M4G Bureau - April 04, 2022

As part of its recent focus on celebrating local culture, the brand had an iconic 3D Projection Mapping Show on Esplanade Mall, Bhubaneswar, which highlighted Odisha’s rich art forms, architecture and history on the occasion of ‘Utkal Divas’ or Odisha Day on April 1.

‘When you look up at a hoarding, you actually look up to the brand’

In Viewpoints By N Jayalakshmi - April 04, 2022

Large format outdoor advertising is one of the most celebrated uses of advertising space to create stature and impact for a brand, says Shubhranshu Singh, Vice President – Marketing, Domestic and IB, Tata Motors, CVBU, in an exclusive conversation with Outdoor Asia/Media4Growth on the role of OOH as a marketing medium.

Signpost India takes up advertising, experiential marketing at Chennai International Airport

In OOH News By M4G Bureau - April 01, 2022

Dipankar Chatterjee, Founder & Director, Signpost India says, "We are honoured to work with AAI Chennai. It is one of India’s major international airport hubs and a highly valued market.”

Bengaluru airport gearing up for growing international air passenger traffic

In OOH News By Rajiv Raghunath - April 01, 2022

BIAL resumes 25 international departing flights in a day; Expects to add new routes and airlines in a phased approach

DDB Mudra Group names Anand Murty and Mehak Jaini as India Strategy Chiefs

In OOH News By M4G Bureau - March 31, 2022

Anand Murty and Mehak Jaini also join DDB’s Global Strategic Council