'The real challenge in the industry is its fragmented nature'

In Viewpoints By N Jayalakshmi - May 03, 2022

Material suppliers play a crucial role in the whole signage eco-system. Nishant Gattani, Director - Jyoti Suppliers, who has over 20 years of experience in the industry, shares his take on the opportunities and challenges in the signage eco-system.

OOH part of mouth cancer awareness drive

In Campaigns By M4G Bureau - May 03, 2022

The American Oncology Institute (AOI) has launched an awareness campaign on oral & mouth cancer, as part of the National Oral, Head and Neck Cancer Awareness Month activities.

JCDecaux launches ‘Join the Changemakers’ brand & talent attraction campaign

In Campaigns By Rajiv Raghunath - May 03, 2022

The OOH company showcases diverse career opportunities for the change-makers, shape-shifters, risk-takers and rule-breakers in Australia.

UK’s Wildstone appoint Danielle Finch as Premium Acquisitions Director

In OOH News By Rajiv Raghunath - April 29, 2022

Danielle has 22 years of sales experience within the UK’s media and advertising industry; most recently she was Head of Agency Sales and Head of Landlord Relations, Ocean Outdoor

Outdoor Advertising Awards (OAA) 2022 Contest is now open

In OOH News By M4G Bureau - April 29, 2022

Brands, agencies, media owners, and other entities that are participating in OAA 2022 may submit their entries to this Contest for all OOH works executed in the period – April 1, 2020 to March 31, 2022

Brand engagements increase on Chennai Metro network as daily ridership gains greater momentum

In Campaigns By M4G Bureau - April 27, 2022

Top advertising brands include Haier, Chola-MS, ESAF Bank, ChinGari, StoryTel, IDBI, Shield 30, Vodafone Idea, among others

US OOH majors Lamar, Outfront, Clear Channel Worldwide to present at Toronto 2022

In OOH News By Rajiv Raghunath - April 26, 2022

"We are very fortunate in securing Sean, Jeremy, Ryan from Omnicom and Scott who will give us a unique insight into the very top echelons of our industry,” states Tom Goddard, President, WOO

HMSI ‘Honda Homecoming Fest’ shines the light on owners of CB350 series

In Campaigns By M4G Bureau - April 26, 2022

Drawn from the legacy of Global Honda Homecoming event conducted in Kumamoto Factory (Japan), the event applauded the Homecoming of Honda’s iconic H’ness CB350 and CB350RS.

Adtech firm Excellent Publicity plans for major tech advancements, ad agency buyout with $500k funding

In Digital OOH By M4G Bureau - April 22, 2022

Vaishal Dalal, Co-Founder & Director of Excellent Publicity, says, “With this funding, we plan to expand our serviceable territories to all metro cities in India. We also plan to invest in further developing our Programmatic Advertising and Data Analysis technology.”

OneScreen.ai takes big steps toward greening Madagascar in partnership with Evertreen on Earth Day

In OOH News By Rajiv Raghunath - April 22, 2022

OneScreen.ai is working with Evertreen to plant 10,000 trees each year in Madagascar on behalf of its employees and customers to contribute to a greener planet