Swiftmile teams up with Place Exchange for programmatic options

In Digital OOH By Rajiv Raghunath - May 23, 2022

Swiftmile deploys light electric vehicle (LEV) charging platforms for scooters, e-bikes, and e-mopeds, coupled with a DOOH network

Avinashi Outdoor Advertising to sponsor Cocktail & Dinner at OAC 2022

In OOH News By M4G Bureau - May 20, 2022

The OOH firm’s initiative supports peer group networking and social gathering at the convention

Promoflex takes up Associate Sponsorship of OAC 2022

In OOH News By M4G Bureau - May 19, 2022

“OAC being one of the best platforms for the outdoor advertising community and has helped us throughout these years to network with industry leaders and promote our new and innovative products,” says Karan Kapoor, Project Director of Pioneer Aluminium (P) Ltd

OOH delivers exceptional value compared to other ad mediums: OAAA-Comscore study

In Research By Rajiv Raghunath - May 18, 2022

Anna Bager, President and COO, OAAA says the results of the research with Comscore should send a clear signal to advertisers: OOH is a vital part of the media mix.

Land Rover launches immersive live streams on Ocean screens to build awareness of Mental Health Awareness Week

In Digital OOH By Rajiv Raghunath - May 17, 2022

The screens were purposefully placed at both Westfield retail and leisure centres in London, providing passers-by with a sensory experience to help them escape the city for a few moments

Connect OOH rolls out multi-city Medimix campaign

In Campaigns By M4G Bureau - May 16, 2022

Ashish Ohlyan, Head of Marketing, Cholayil, says, “This campaign aims to target the new age, modern and progressive women of the country.”

‘There’re great opportunities to work with Govt today’

In Viewpoints By N Jayalakshmi - May 16, 2022

In a conversation with Media4Growth, Amit Kapoor, Managing Director of OOH solutions company US Advertising, a leading industry player which has developed AI backed tools for measurement and monitoring in the context of OOH campaigns, shares his observations on market trends, opportunities and challenges in the space.

oOh!media launches creative and content innovation hub POLY

In OOH News By Rajiv Raghunath - May 16, 2022

POLY works with marketing and agency partners to develop and enhance campaign ideas and content solutions

OOH marketplace platform DOmedia to share real-time inventory data API with media operators

In Digital OOH By M4G Bureau - May 16, 2022

The API gives media sellers the ability to seamlessly integrate their inventory, including pricing and availability, into the DOmedia enterprise platform and Billboardsin.com

Hivestack launches research division for in-store, programmatic media activation in the metaverse

In Digital OOH By M4G Bureau - May 13, 2022

Former Microsoft Research Managing Director and computer vision pioneer P. Anandan joins Hivestack as a special advisor to spearhead initiative