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Polish DOOH major Screen Network integrates screens with Broadsign SSP
In Digital OOH By Rajiv Raghunath - May 07, 2024
By leveraging Broadsign's SSP, advertisers can now reach audiences through 35 integrated demand-side platforms (DSPs) - spanning omnichannel and OOH
Sounak Bhowmick, Brand Marketing Lead, USDC Global, joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - May 06, 2024
“OAA plays a crucial role in celebrating creativity, fostering innovation, and setting benchmarks for excellence in the Indian OOH industry,” says Sounak
Kaushik Outdoors launches brand anthem on Gujarat Day
In OOH News By Sakshi Sanghavi - May 06, 2024
The song grabbed attention across Gujarat, gaining more than 10 lakh impressions in a day
‘Creativity is about finding the perfect blend of idea, execution, and context that really speaks to the people’
In Viewpoints By Sakshi Sanghavi - May 03, 2024
Think of creativity in OOH not just as the big, flashy ideas but as the soul of every billboard, bus stop, vehicle wrap, and digital screen you see,” says Rahul Mago, Creative Head, Coral Media
Urvashi Arya, Sr Brand Manager, Bausch & Lomb joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - May 03, 2024
Brands are coming up with more creative campaigns to try and capture the short attention span of consumers, says Urvashi
Goafest 2024 tunes into 'Advertising Rocks'
In OOH News By Sakshi Sanghavi - May 03, 2024
With two solo categories - Indian and International - Advertising Rocks 2024 promises a global showcase of musical talent.
Goldee Patnaik, CMO and VP, itel India joins OAA 2024 Jury
In OOH News By Sakshi Sanghavi - May 02, 2024
“OAA is a great platform and place for the OOH fraternity to express themselves and also be a part of the learning curve,” says Goldee
Switzerland tourism embraces change: introduces 'Switzerland' brand to redefine tourism for a new generation
In OOH News By Sakshi Sanghavi - May 02, 2024
The new brand identity was developed together with the Zurich branding agency MADE Identity.
Platinum OBIE Award goes to Space Invaders "World Defense" 45th Anniversary immersive AR created by Taito, Google, Unit9, and OUTFRONT XLabs
In OOH News By M4G Bureau - May 02, 2024
OBIE Hall of Fame award went to Dunkin' for their consistently exceptional creative work and continued investment in OOH over the years.
Global consumer media usage grew only 0.3% in 2023, higher growth expected in 2024: PQ Media
In Research By M4G Bureau - May 02, 2024
Consumer media usage grew at its slowest rate in more than a decade in 2023, some of which was the result of high inflation that caused consumers to cut discretionary spending on media like books, videogames, print subscriptions and streaming services, according to PQ Media’s 11th annual Global Consumer Media Usage Forecast 2024-2028.