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4575 News Found
Delivery agents in Gurugram can now chill with Crompton Greaves’ #JaldiCooling
In Campaigns By M4G Bureau - June 17, 2022
The brand has started a social initiative named #JaldiCooling in which they have set up a resting cooling pod for all delivery agents to give them some relief from the summer.
Urban communication solutions firm TOMI develops innovative smart mobility system in Santiago do Chile
In Digital OOH By M4G Bureau - June 16, 2022
TOMI reinforces the connection between the centre of Santiago de Chile and its various municipalities
Xtreme Media takes up Sponsorship of The Quintessential OOH Quiz at OAC 2022
In OOH News By M4G Bureau - June 16, 2022
We are delighted to partner with VJ MediaWorks for OAC 2022: Sanket Rambhia, MD and CEO, Xtreme Media Solutions
Jignesh Dawda, VP - Marketing, IDFC Asset Management Company, joins OAA 2022 Jury
In OOH News By M4G Bureau - June 16, 2022
Jignesh has 15+ years of experience spanning sales and marketing. He has a strong track-record of crafting innovative and differentiated campaigns, centered on brand building.
‘Improved rail passenger amenities will create more commercial opportunities including advertising’
Sudhanshu Mani, Railway Consultant & Creator of Train 18 talks about the imperative of enhancing the quality of rail passenger amenities that in turn will open up new investment opportunities for media operators and attractive options for advertisers, in conversation with Rajiv Raghunath.
Australian retail media pioneer Cartology advances retail media network with Broadsign
In Digital OOH By Rajiv Raghunath - June 15, 2022
Cartology taps OOH advertising platform to advance content management and delivery for digital displays across Woolworths retail locations.
Abhinav Iyer, GM - Marketing & Strategy, Muthoot Finance & The Muthoot Group, part of OAA 2022 jury
In OOH News By M4G Bureau - June 14, 2022
Over the last 8 years, Abhinav has led a plethora of transformational marketing initiatives for Muthoot Finance, including the engagement of Amitabh Bachchan as the Brand Ambassador, partnering with Chennai Super Kings as their Principal Team Partner, associating with India Super League and Jaipur Pink Panthers, to name a few
Media Specialists Association of The Philippines & Moving Walls launch ‘Video Outside Playbook’ for marketers
In OOH News By Rajiv Raghunath - June 14, 2022
This playbook is a step-by-step guide to building a successful video outside campaign in the real world and help marketers and advertisers learn how to leverage non-intrusive, brand-safe, and measurable advertising on physical screens.
World Out of Home Organization launches Global Guidelines for OOH Audience Measurement
In OOH News By Rajiv Raghunath - June 13, 2022
The guidelines were created with collaboration worldwide from 11 audience measurement bodies, 2 regional bodies and 4 international OOH companies.
US-based KEVANI study examines the role of OOH placements with ad retention & perception
In Research By Rajiv Raghunath - June 10, 2022
Study establishes clear link between iconic OOH inventory and higher ad retention found; Axona Lab, a tech and innovation company that utilises Neuroscience and AI technology to look into consumers' brains, conducted the research.