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Nexus Malls signs exclusive contract with Khushi Advertising to maximise SOH revenues at 11 malls in India
In OOH News By M4G Bureau - August 05, 2022
“We are confident that the audience base that these best-in-class Nexus Malls enjoy, will match our clients’ target audience," says Vishnu Telang, CEO, Khushi Advertising.
UK’s outdoor media infra owner Wildstone acquires key portfolio of OOH assets from Forrest Group in Scotland
In OOH News By Rajiv Raghunath - August 04, 2022
The sites include large-format digital panels in Scotland let long term to Ocean Outdoor and a further portfolio let to Clear Channel Outdoor.
Fabian T. Cowan joins hands with NU Media Founder Nilesh V. Kadam to launch 1bb
In OOH News By Rajiv Raghunath - August 04, 2022
1bb will reach out to brands and agencies alike, supporting their OOH initiatives from a creative construct; plans afoot to also focus upon talent & innovation for OOH.
Antin Infrastructure Partners acquires majority stake in outdoor media infra owner Wildstone
In OOH News By Rajiv Raghunath - August 03, 2022
Wildstone has a portfolio of over 3,000 outdoor advertising assets across the UK, Ireland and The Netherlands including super-premium digital billboards located along major roads and motorways.
Amazon’s innovative ad campaign for Alexa leaves cinema audiences awestruck
In OOH News By M4G Bureau - August 03, 2022
The timing of this immersive ad campaign at Cinépolis was to build the brand association of Alexa with smart home.
CRAX Fritts makes a compelling brand statement in Delhi NCR with DMRC Pink Line train branding
In Campaigns By M4G Bureau - August 02, 2022
The branding has been executed in association with Times OOH and The Brand Sigma – the agency for this campaign
Stingray Advertising in tie-up with Geopath to launch place-based AOOH measurement in US
In OOH News By M4G Bureau - August 01, 2022
Geopath will utilise state-of-the-art data, technology, and media research methodologies – alongside a holistic integrated approach – to provide powerful tools that give advertisers the ability to quantify this new retail media format as part of their media mix.
Actor & Director Padmavati Rao to address Outdoor Advertising Convention 2022
In OOH News By M4G Bureau - August 01, 2022
Padmavati Rao, who is also an acclaimed Poet and Natural Farmer, will be speaking on the theme of ‘Thinking out of the box: how creativity broadens one’s horizons’
Awareness building, stringent norms will take OOH to the green sphere
In OOH News By Prantika Ghosh - July 29, 2022
Green fabric makers reckon an industry mindset shift, economies of scale, and tighter regulations will go a long way to usher in green OOH
Rana Barua, Group CEO, Havas Group India to share his perspectives on OOH & integrated brand communications at OAC 2022
In OOH News By M4G Bureau - July 29, 2022
Through his career of nearly three decades, Rana Barua is known for being a progressive business leader who has turned around companies, created award winning cultures and built successful corporates across advertising, marketing, and media.