Tiger Party shares outlook on how immersive experiences will transform billboards into genre-bending brand journeys in 2023

In Digital OOH By M4G Bureau - December 16, 2022

Affinity will be the key for 2023: Tiger Party CEO Rafale Chang

JCDecaux Chief Data Officer Francois-Xavier Pierrel to keynote science of OOH at WOO MENA Forum

In OOH News By M4G Bureau - December 16, 2022

Day 2 of the Forum will major on the Science of Out of Home including the use of Data, Audience Measurement and making the most of OOH’s Programmatic opportunity.

Pikasso Group establishes operations in Italy with classic & DOOH formats, mall & retail advertising

In OOH News By Rajiv Raghunath - December 14, 2022

Antonio Vincenti, Founder and CEO of the Pikasso Group and General Manager of Pikasso Italia, says: “The decision to establish Pikasso Italia is strategic and is based on a market study that indicated precise opportunities where our experience can represent an added value. Pikasso Italia is having a long-term objective.”

Germany’s ADS-TEC Energy launches new ultra-fast charging system ChargePost

In OOH Solutions By M4G Bureau - December 13, 2022

ChargePost is an energy platform with integrated battery storage and large digital displays.

Kirloskar expresses group’s ‘Limitless’ philosophy on DOOH screens at Mumbai airport

In Campaigns By M4G Bureau - December 13, 2022

The new campaign looks to expound on the Limitless philosophy in a simple, relatable and engaging manner that celebrates Kirloskar’s shared philosophy with that of the innate human desire to challenge the limits and live, think and dream limitlessly.

WOO sets up Global Sustainability Task Force led by blowUP media CEO Katrin Robertson

In OOH News By M4G Bureau - December 12, 2022

"Sustainability is top of the agenda in all aspects of media and marketing right now and it's vital that WOO helps its members make their case to advertisers and legislators,” says WOO President Tom Goddard.

Priyanka and Suresh Raina’s ‘maate’ rolls out its 1st OOH campaign

In Campaigns By M4G Bureau - December 06, 2022

The brand aims to establish itself as a front-runner in the premium baby care segment through increased brand awareness

Hindware makes fitting brand statements at T2, Mumbai airport

In Campaigns By M4G Bureau - December 06, 2022

The attractive installations, executed in association with Times OOH for a period of 6 months, amplifies the brand’s offerings and the message on saving water.

Yatra of a new kind: When CAs met MSMEs as part of bus campaign

In Campaigns By M4G Bureau - December 02, 2022

Mindwave Media recently conducted a bus campaign called the ‘ICAI MSME Yatra’ for the Institute of Chartered Accountants of India (ICAI) with the ICAI bus travelling to 75 cities across the country in 75 days and conducting more than 10,000 MSME meetings.

Xtreme Media inaugurates Experience Centres in Delhi & Bengaluru

In OOH Solutions By M4G Bureau - December 01, 2022

The brand is strengthening its leadership position in LED display solutions across India through constant innovation, international partnerships, R&D, strategic alliances, organisational development, and brand creation.