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Tech applications, immersive content, audience metrics moving the levers for OOH growth in 2023
In OOH News By M4G Bureau - January 02, 2023
Trends and developments seen in OOH / DOOH in 2022 will be foundational for accelerated industry growth in 2023
‘Football Fever’ grips audience attention at Mauritius airport
In Campaigns By M4G Bureau - December 27, 2022
Times OOH conceptualised and executed the ‘Football Fever’ event at the Sir Seewoosagur Ramgoolam International Airport (SSRIA), Mauritius.
‘It pays to go big on diversity of talent’
In Viewpoints By - December 27, 2022
The OOH industry needs change-makers, people who have a larger vision and the skills to articulate and communicate that vision, writes Fabian Trevor Cowan, Founder of 1BB & an Independent D/OOH Consultant. Fabian was earlier Country Head of Posterscope India, the specialist agency that he was associated with as early as 2011.
‘If you get the right people on board, the payback is very quick’
In Viewpoints By Rajiv Raghunath - December 26, 2022
Consultant, Advisor & Board Member, Sunder Hemrajani, former Managing Director of Times OOH, asserts that OOH organisations must continuously evolve and get talent from outside the industry. Edited excerpts of the interview with Rajiv Raghunath.
Clear Channel Outdoor Holdings to sell its Switzerland business to Goldbach Group for $92.7mn
In OOH News By M4G Bureau - December 23, 2022
The company continues review of strategic alternatives for its European businesses
‘Industry growth key to talent acquisition, retention’
In Viewpoints By Rajiv Raghunath - December 23, 2022
Manas Mohan, Chief Digital & Data Officer, Laqshya Media Group believes that OOH industry growth is fundamental to attracting the best minds to this industry, and developing and retaining them over the longer term. Manas has deep professional experience across the media business spectrum, having worked in different media streams. He is bullish that the time has come for OOH to wrest its own place in the Sun, which will also pave the way for some path-breaking career opportunities in this space. Edited excerpts of the interview with Rajiv Raghunath:
‘OOH organisations require deeper understanding of adtech applications’
In Viewpoints By Rajiv Raghunath - December 22, 2022
Initially, adtech firms faced challenges in acquiring technical skillsets for developing solutions, but that’s not the case anymore, says Srikanth Ramachandran, Group CEO, Moving Walls. Skillsets are much more required in areas like media product management, sales, and particularly for adoption and application of adtech solutions in OOH business. Edited excerpts of the interview with Rajiv Raghunath.
‘OOH is no rocket science’
In Viewpoints By Rajiv Raghunath - December 21, 2022
Indian OOH industry veteran Nabendu Bhattacharyya, widely known for his pioneering leadership and entrepreneurship, shares his outlook on talent acquisition & development in an interview with Rajiv Raghunath.
‘Innovative solutions will not always have ready talent’
In Viewpoints By Rajiv Raghunath - December 20, 2022
“As industry leaders we need to chalk that path towards innovation and sooner or later a critical talent pool will emerge,” says Bharat Rajamani, Co-Founder & CEO, GetafixM as he talks about talent acquisition and development. Edited excerpts of the interview with Rajiv Raghunath.
Times Square, Piccadilly Lights headline with Gorillaz for ground-breaking OOH performances
In Digital OOH By M4G Bureau - December 16, 2022
Nexus Studios and Google use AR to transform both OOH landmarks into cultural experiences