Sustainability will take centre stage at Global Congress in Lisbon: WOO

In OOH News By M4G Bureau - March 28, 2023

The WOO Sustainability Task Force's mission is to make the global OOH media platform more sustainable and green.

Indian OOH industry luminary Nabendu Bhattacharyya launches ideacafe.agency

In OOH News By M4G Bureau - March 27, 2023

ideacafe.agency will concentrate on building ideas and content across the spectrum of the brand communications, says the founder

Vistar Media and Broadsign partner to streamline pDOOH transactions

In Digital OOH By M4G Bureau - March 22, 2023

Integration of mediation layers simplifies OOH media buys across both SSPs, unlocks access to additional demand

Xtreme Media’s Earth Series: Energy-efficient, cost-effective outdoor LED display

In OOH Solutions By - March 21, 2023

Sanket Rambhia, MD and CEO, Xtreme Media, highlights the key attributes of this offering.

Why did Unstop put up CVs of DU students at Metro stations?

In Campaigns By M4G Bureau - March 21, 2023

How the brand took over DU for a day!

Worldcom OOH appoints Lydia Collins as Head of International Business Development

In OOH News By M4G Bureau - March 20, 2023

The appointment follows the company’s decision to expand its operations in the UK

De'Longhi takes the OOH route with brand ambassador Brad Pitt to assert market leadership

In Campaigns By Rajiv Raghunath - March 20, 2023

The campaign has been rolled out in Singapore by Clear Channel

Pikasso to enable retargeting on mobile advertising in partnership with Hic Mobile

In OOH News By Rajiv Raghunath - March 20, 2023

This will allow brands to create a measurable omnichannel brand experience

Punjab’s Creative OOH opts for Edge1 solutioning

In OOH News By M4G Bureau - March 20, 2023

The solutions are purported to deliver increased flexibility, creative capabilities, and a fully streamlined lifecycle

Kre8 Media expands partnership with StreetMetrics for mobile billboard measurement

In Digital OOH By Rajiv Raghunath - March 16, 2023

“Through the StreetMetrics platform, we know our engaging and highly visual custom mobile billboard solutions directly affect consumer decisions and behaviours,” says Shaun Habibian, owner of Kre8 Media Outdoor Advertising