‘Mumbai OOH has the potential to grow at 15% YoY’

In Viewpoints By M4G Bureau - April 10, 2023

The future of OOH in Mumbai will be driven by audience measurement, ad tech and an increased interest in DOOH, says Junaid Shaikh, MD, Roshanspace Brandcom in an exclusive interview with Media4Growth.

Mustufa Arsiwalla appointed as CMO, Britannia Bel Foods

In OOH News By M4G Bureau - April 04, 2023

Mustufa has been a seasoned consumer marketer and brand strategist with over 17+ years’ experience in leading brand building and marketing campaigns across diverse categories.

Ampere & Royal Challengers Bangalore bring on a ‘sustainable’ cheer squad

In OOH News By M4G Bureau - April 04, 2023

The ‘Ampere Take Charge Squad’ wears a sustainable attire made of upcycled, recycled, and repurposed materials at IPL matches; musical instruments of the cheer squad are made from scrap materials, including discarded parts of appliances and petrol vehicles.

Outdoor Advertising Awards (OAA) 2023 contest is open

In OOH News By M4G Bureau - April 03, 2023

The OAA 2023 contest is being organised in 7 categories and 23 sub-categories; entries to be submitted by May 15; Awards will be given away at the OAA 2023 Awards Function at Manekshaw Centre, Delhi on July 29.

Stroer publishes 4th Sustainability Report, expands climate strategy

In OOH News By M4G Bureau - March 31, 2023

Ströer continues to develop its portfolio of sustainable solutions in terms of increasing efficiency and energy savings

Oracle Red Bull Racing signs up PPDS as sole Digital Display Supplier for 2023 & 2024 Formula One World Championship Seasons

In OOH Solutions By M4G Bureau - March 31, 2023

PPDS becomes Oracle Red Bull Racing’s exclusive digital display supplier for race day weekends, and Innovation Partner for team’s technology campus.

boAt teams up with three IPL teams, launches the #WearYourSmart campaign

In OOH News By M4G Bureau - March 29, 2023

The brand is planning a 360-degree campaign

Bisleri makes a refreshing brand splash at Western Express Highway Metro Station

In Campaigns By M4G Bureau - March 29, 2023

The brand spread at station makes it quite ‘instagrammable’

dentsu, OOH Capital in global strategic partnership

In OOH News By M4G Bureau - March 29, 2023

“OOH Capital is known for its leadership, deep industry knowledge and experience in the OOH industry, and this partnership offers strong complementary support for our business,” says Ben Milne, Global Head of Out of Home Media, dentsu.

Wonder Cement reinforces brand presence in Mumbai with campaign display on Roshanspace’s Bandra Focal

In Campaigns By M4G Bureau - March 28, 2023

The display is on for a month until mid-April