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What keeps Mumbai OOH ticking
In OOH News By M4G Bureau - May 15, 2023
A large city population, high GDP and personal income levels, high traffic density, northbound retail consumption, and growing industrial and commercial activities are among the chief factors that make Mumbai the most attractive OOH advertising destinations in the country.
Rohit Markanday, DGM, Trade Marketing, Adani Wilmar part of OAA Jury for 2023
In OOH News By M4G Bureau - May 15, 2023
“Acknowledgement and appreciation always bring the best out of any individual or a team. What best platform can one get other than OAA,” says Rohit Markanday.
Global consumer spending on media content grew 10.8% to $930.66bn in 2022: PQ Media
In Research By M4G Bureau - May 12, 2023
US remains the largest consumer media and tech market.
Ritu Mittal, Head of Marketing & Digital, Bayer, joins OAA 2023 Jury
In OOH News By M4G Bureau - May 11, 2023
A passionate marketer and experienced business leader, Ritu brings a wealth of experience in brand building, business strategies, marketing, among other verticals.
Billboards highly effective venue in pDOOH advertising: Vistar Media study
In Research By M4G Bureau - May 11, 2023
Advertisers from the retail industry ran the most billboard campaigns that included measurement in 2022, followed by consumer packaged goods (CPG), financial services and telecommunications, the study says.
Ketan Bharati, VP – Global Marketing Operations, Truecaller joins OAA Jury for 2023
In OOH News By M4G Bureau - May 09, 2023
Ketan has a wealth of experience in diverse sectors such as FMCG, telecom, entertainment and broadcasting
PPDS to showcase latest suite of Philips professional displays at InfoComm Asia 2023
In OOH Solutions By M4G Bureau - May 09, 2023
Part of an ongoing expansion and investment into the Asian market, PPDS will exhibit its latest suite of Philips dvLED, interactive displays and digital signage solutions – including the ground-breaking Philips Tableaux Advanced Colour ePaper display
Podhigai Ads wins exclusive Madurai Airport advertising rights up to 7 years
In OOH News By M4G Bureau - May 08, 2023
The exclusive advertising rights include Airport’s interior and exterior premium static and digital media branding options
Piccadilly Lights joins celebrations to mark historic Coronation weekend in the UK
In Digital OOH By M4G Bureau - May 08, 2023
Coronation content appeared on large format city centre and roadside screens
Archana Aggarwal, VP Media, Airtel joins OAA 2023 Jury
In OOH News By M4G Bureau - May 05, 2023
With over 25 years of experience, Archana is an experienced media strategist, integrated communications expert and a digital specialist.