Saket Agarwal, GM – Brand & Marketing, D’Decor joins OAA 2023 Jury

In OOH News By M4G Bureau - May 25, 2023

Saket is a seasoned marketing professional with 15+ years of experience, working with D’Décor and FCB

“We are our clients’ extended arm and we are a partner in their growth”

In Viewpoints By Aayush Mohanan - May 25, 2023

Gourav Tandon, co-founded Apex Integrated Marketing in 2011 with his partners Vikas Bhambri and Naveen Paul. Gourav talks about the company's 12 year business journey in an interview with Aayush Mohanan. Edited excerpts:

Girish Ahuja, Head of Marketing, Hamilton Housewares part of OAA 2023 Jury

In OOH News By M4G Bureau - May 24, 2023

In his near 3-decade career, Girish has also worked with large organizations like TVS, Philips, Onida, Godrej and Videocon

Apparel brand Bombas returns to OOH in NYC with messages about homeless people

In Campaigns By M4G Bureau - May 23, 2023

The campaign runs on JCDecaux NYC network

Media.Monks India CCO Azazul Haque to Co-Chair OAA 2023 Jury

In OOH News By M4G Bureau - May 22, 2023

In a 2-decade career, Azazul has worked with Bates, Publicis, Lowe, Mudra, McCann and Contract on brands like Nescafe, Coke, Nestle Maggi, Domino’s Pizza, Dabur, Maruti Suzuki, Havells ICICI Bank, Bajaj Auto, Star Plus, Milton, MP Tourism and Rajasthan Tourism.

Full motion DOOH brand videos significantly boost sales, attract new customers:oOh!media study

In Digital OOH By M4G Bureau - May 22, 2023

The study tracked the campaign effectiveness of non-FMCG brands using oOh! motion

Media Owner or Agency?

In Viewpoints By Vasant Jante - May 19, 2023

The constant blurring of lines between media owning business and specialist agency functions is seemingly redefining the roles of the key constituents of OOH business. Vasant Jante, Founder & MD, VJ Media Works shares his perspective on this changing business landscape.

Talon’s Grand Visual in key partnership with Whisk

In OOH News By M4G Bureau - May 19, 2023

Grand Visual’s creative expertise combines with Whisk’s innovative technology platform.

‘People behind the scenes are the reason we are where we are today’

In Gallery By - May 18, 2023

Junaid Shaikh, MD, Roshanspace Brandcom talks about the ‘behind the scenes’ team of contractors, structural engineers, designers, artists, and others that plays an instrumental role in the company’s progress. “Couldn’t have happened without a fantastic, motivated team,” he says.

Wieden+Kennedy India CCO Santosh Padhi (Paddy) to Chair OAA 2023 Jury

In OOH News By M4G Bureau - May 18, 2023

Over the last 25+ years in the advertising world, Paddy has won over 200 international and over 300 local awards, multiple golds, and Grand Prix titles, making him one of the most awarded creatives in India.