OMIG launches open-source OOH audience measurement framework

In OOH News By M4G Bureau - May 31, 2023

The Outernet Marketing Innovation Group (OMIG) is a regional industry initiative spearheaded by Moving Walls and The Association of Advertising and Marketing Singapore (AAMS)

“Investing in OOH media has allowed us to reach wider audiences and create a larger impact”

In Viewpoints By Aayush Mohanan - May 30, 2023

Dhimant Bakshi, CEO, Imagicaa World Entertainment, reflects on the company’s 10-year journey, the challenges and the way forward. Excerpts from an interview with Aayush Mohanan

Udit Mittal, DGM, Tata Motors joins OAA 2023 jury

In OOH News By M4G Bureau - May 30, 2023

Udit is an automotive enthusiast with over 13 years of experience in media planning and buying and has worked for some of the biggest automotive OEMs

Alfalite in distribution agreement with Vitech US Inc. for Latin America markets

In OOH Solutions By M4G Bureau - May 30, 2023

“We are seeing a growing demand for LED panel solutions throughout Latin America,” says Pablo Paludi, Sales Director of the Pro AV division of Vitech US.

Nespresso unveils Vertuo Pop 3D builds on Singapore streets

In Campaigns By Rajiv Raghunath - May 29, 2023

“By featuring the Vertuo Pop machine in a larger-than-life 3D build, Nespresso can effectively increase brand visibility and awareness,” says Amanda Woo, Chief Development Officer, Clear Channel Singapore.

Ammar Millwala, Head – Integrated Marketing, Aditya Birla Capital part of OAA 2023 Jury

In OOH News By M4G Bureau - May 29, 2023

An integrated media specialist, Ammar has over 14 years of experience in the industry, working with both agencies and brands.

Vi John and Cupshup launch Vi John Premier League Campaign

In Campaigns By M4G Bureau - May 29, 2023

The personal grooming brand launched an extensive campaign which saw integration of online channels for increased engagement and impressions

Hyundai Motor India launches digital float activations to take Grand i10 NIOS to the doorstep of hinterland households

In Campaigns By M4G Bureau - May 26, 2023

By deploying 36 digital floats, HMIL aims to cover 582 rural locations across 27 states

PPDS partners with AV service platform provider Userful

In OOH Solutions By M4G Bureau - May 26, 2023

The Partnership sees select Philips digital signage and dvLED displays become officially certified for the Userful Infinity Platform, bringing advanced control and secure management to enterprise customers and mission critical displays.

Argentina-based W351 planning for business footprints in India

In OOH Solutions By Rajiv Raghunath - May 26, 2023

W351 recently obtained a patent for its unique OOH solution that integrates billboards and telecom antenna in an aesthetic way, while opening up new revenue channels for media owning firms.