FRAMEN in strategic partnership with VIOOH for pDOOH

In Digital OOH By Rajiv Raghunath - June 14, 2023

Through this partnership, advertisers will be able to engage with their target audiences through a network of over 6,000 screens located in coworking spaces, gyms, hotels, bars, gas stations, and other semi-public locations.

KLM Royal Dutch Airlines introduces new Premium Comfort Class on India routes

In Campaigns By M4G Bureau - June 12, 2023

The launch highlights the importance of India as a focus market for KLM. The new cabin is available on flights between Bengaluru, Delhi and Mumbai to Amsterdam.

ARAGO teams up with Broadsign for pDOOH integration

In Digital OOH By Rajiv Raghunath - June 12, 2023

“Delivering more value and new opportunities, this integration enables our clients to maximise local omnichannel campaigns through streamlined global DOOH inventory purchasing,” says Paul Cahierre, CEO, ARAGO.

Kaushik Outdoors celebrates World Environment Day, commits to promote conservation

In OOH News By M4G Bureau - June 12, 2023

This year’s theme “Join the Green Revolution” is aligned with the company’s values of environmental responsibility and sustainability

MOMS, Laqshya and Tribes win OOH advertising rights for Maruti Suzuki

In OOH News By M4G Bureau - June 09, 2023

The deal, worth reportedly Rs 100 crore will see the specialist agencies working with the automobile giant for their outdoor advertising campaigns.

Reckitt celebrates World Environment Day with launch Dettol Climate Resilient School in Uttarakhand

In OOH News By M4G Bureau - June 09, 2023

Leading consumer health and hygiene company Reckitt, inaugurated the first Dettol Climate Resilient School in Uttarkashi, a district in Uttarakhand on World Environment Day

Pankaj Madaan, GM – Marketing, TECNO Mobile India joins esteemed list of OAA 2023 Jury

In OOH News By M4G Bureau - June 09, 2023

With over 18 years of experience in marketing and sales, Pankaj has worked at some of the biggest organizations such as HCL, ICICI Lombard, and SBI Life Insurance.

Airport media: Wings of change

In OOH News By Aayush Mohanan - June 08, 2023

Increasing domestic and international passenger traffic, modernisation of airport infrastructure, rise of Tier 2 cities as new growth centres, and promotion of the UDAN scheme have all contributed to the creation and strengthening of an airport media ecosystem in India that is destined to deliver great dividends to all the participating stakeholders.

Matt Steffenson, Director of Supply, APAC, Vistar Media to address OAC 2023 on pDOOH

In OOH News By M4G Bureau - June 07, 2023

Matt will be sharing his perspectives on the success factors of pDOOH, drawing upon case studies, and the pain-points of media owners and buyers that get addressed.

Broadsign launches static campaigns module on Broadsign Platform

In OOH Solutions By M4G Bureau - June 07, 2023

Broadsign Static Campaigns makes all inventory viewable to the entire team in real-time, and sales teams can input customer campaign criteria into the module and apply filters to instantly view available, relevant inventory.