OnePlus takes brand activation to new level with OnePlus Road Trip

In Campaigns By M4G Bureau - June 23, 2023

The brand has converted a truck into a mobile experience center that will tour various cities of India

boAt celebrates World Music Day with unique QR- embedded billboards

In Campaigns By M4G Bureau - June 23, 2023

The audio and electronics brand integrated QR codes on their boards which redirects viewers to boAt’s website where they can learn more about the artists

US’ EduBirdie unveils its ‘Way Out of Burnout’ project, painting New York’s Skyline to draw attention to academic burnout

In Campaigns By M4G Bureau - June 23, 2023

EduBurdie joined forces with graffiti icon Lady Pink to create a series of murals across the state and highlight the alarming rates of poor mental health in the US academic system.

‘There’s a discernible trajectory towards a more globalised DOOH ecosystem’

In Viewpoints By Rajiv Raghunath - June 21, 2023

Amanda Dorenberg, President, Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on DOOH, programmatic buying, and audience metrics in an interview with Rajiv Raghunath.

Goldee Patnaik, VP – Marketing & Communications, itel Mobile India, joins jury for OAA 2023

In OOH News By M4G Bureau - June 16, 2023

Goldee brings with him over two decades of experience in driving brand, marketing and corporate communication functions.

Arkaprava ‘Arko’ Ray, Head – Marketing Strategy, HSBC India joins OAA 2023 jury

In OOH News By M4G Bureau - June 16, 2023

Arkaprava is a passionate innovator having worked globally and across markets in India handling key marketing projects for HSBC

Nike celebrates Nikola Jokic with billboard in NYC

In Campaigns By M4G Bureau - June 15, 2023

The iconic sports brand unveiled the billboard in Manhattan following the conclusion of the NBA Finals

Dabur enters record books with latest brand activation

In Campaigns By M4G Bureau - June 15, 2023

The activation entered the Asia Book of Records for setting up the Largest Functional Demonstration of a product

Sandipan Bhattacharyya promoted to CCO, GREY Group, South Asia

In OOH News By M4G Bureau - June 15, 2023

Sandipan’s role will see him bolstering the group’s presence in South Asian markets apart from India like Pakistan and Bangladesh

Ethinos, ideacafe.agency enter strategic collaboration

In OOH News By M4G Bureau - June 15, 2023

The terms of engagement and the lines between physical and digital have blurred to a significant extent because of which brands now need a better integrated solution, says Nabendu Bhattacharyya, Founder, ideacafe.agency