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Flux Outdoor CEO Liam Rushforth to speak on the creative potential of DOOH at OAC 2023 in Delhi
In OOH News By M4G Bureau - July 04, 2023
Flux Outdoor is working globally with the world's biggest advertisers and across 250 publishers
'I would love to see outdoor being seen as a reach medium'
In Digital OOH By M4G Bureau - July 04, 2023
Most digital assets are located in prime locations, and being viewed by primarily the same group of people. Hence, that helps with increasing the frequency but not the reach, observes Abhijit Sengupta, CEO, OAP
Ocean Outdoor brings Wimbledon Experience to W12 and SW11 in partnership with Vodafone
In Digital OOH By M4G Bureau - July 03, 2023
Selected tennis highlights will be shown in 13 UK cities
‘Multiple brands leverage roadside DOOH in innovative ways’
In Digital OOH By M4G Bureau - June 30, 2023
Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that conventional large formats provide impact, scale, and ubiquity, while traffic-facing DOOH takes storytelling to a whole new level.
DLF Malls introduces innovative mirrored messages
In Campaigns By M4G Bureau - June 30, 2023
The innovative mirrors combine cutting-edge technology with privacy-focused messaging to create a secure space for women to connect and support each other
Caroda, Adform, Trina Marketing launch first pDOOH open auction in South Africa
In Digital OOH By M4G Bureau - June 29, 2023
Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, has launched the first open marketplace in the in-store Digital-Out-Of-Home (DOOH) advertising network in South Africa.
‘DOOH assets draw attention much quicker’
In Digital OOH By M4G Bureau - June 29, 2023
Atul Shrivastava, CEO, Laqshya Media Group points out that buying and planning are taking place as per the client’s wishes and they don’t have an issue with sharing the ad space with other brands as well.
‘Regulatory environment is more friendlier now’
In Digital OOH By M4G Bureau - June 28, 2023
Geetika Gulati, Director, Alakh Advertising & Publicity says that ROI from DOOH measures up the expectations and as media companies gain a deeper understanding of this medium, the business prospects will further improve
Aatika Ansari, AGM – Media & Digital, Pernod Ricard India joins OAA 2023 jury
In OOH News By M4G Bureau - June 26, 2023
Aatika brings with her a wealth of experience in consumer first strategies having worked with agencies and brands across various segments
‘DOOH is fantastic, but pricing is a crucial factor’
In Viewpoints By M4G Bureau - June 24, 2023
Rajesh Chheda, Founder and MD, Just In Time shares his perspective on using OOH for business growth, retail design and more in an interview with Media4Growth