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UK’s Mass Media in strategic partnership with Wildstone to expand national outdoor media portfolio
In OOH News By Rajiv Raghunath - July 11, 2023
Mass Media will establish a nationwide network of high-quality, reliable, and energy-efficient screens, providing businesses and brands with a premium and affordable way to connect with their target audiences.
GM Modular takes over Kochi metro
In Campaigns By M4G Bureau - July 10, 2023
The campaign, executed by The Brand Sigma, includes train wraps as well as internal train branding.
Jury rounds for Outdoor Advertising Awards (OAA) 2023 conclude with winners to be announced on 29th July
In OOH News By M4G Bureau - July 10, 2023
The esteemed jury evaluated and shortlisted entries from across 6 categories
US’ Major League Cricket partners with Mera Hoardings to promote inaugural season
In OOH News By M4G Bureau - July 10, 2023
The League promotion will be conducted across the US and India.
‘Audience data is key to DOOH success’
In Digital OOH By M4G Bureau - July 10, 2023
Jahan Mehta, Director, Selvel One Group underlines the need to focus on audience data and insights.
‘We need to build merit for DOOH’
In Digital OOH By M4G Bureau - July 07, 2023
Vikas Nowal, Country Head & Co-Founder, Interspace Communications points out that currently the content on the digital OOH screens in India are not compelling enough; they have to be interactive and create a ‘wow’ factor
Anita Nayyar, COO - Media & Communication, Patanjali Ayurved to address OAC 2023 in Delhi
In OOH News By M4G Bureau - July 06, 2023
Anita Nayyar will be sharing her perspectives on OOH and impact advertising
Tata Motors’ Altroz iCNG shows off boot space at Mumbai Airport’s T1 terminal
In Campaigns By M4G Bureau - July 05, 2023
The campaign was conceptualized and executed by Platinum Outdoor, a unit of Madison World
‘Static and DOOH media work in tandem’
In Digital OOH By M4G Bureau - July 05, 2023
DOOH gives advertisers the chance to be more creative at a much lesser cost, says Dipankar Sanyal, CEO, Platinum Communications
Ocean Outdoor introduces long form with Headliner network
In Digital OOH By M4G Bureau - July 04, 2023
Agencies and advertisers will have the opportunity to deliver long form creative on DOOH across the UK.