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Angel Investor & Business Strategist Lloyd Mathias to moderate OAC 2023 panel on 'How to prevent commoditisation of OOH buying’
In OOH News By M4G Bureau - July 18, 2023
The panel speakers are Gaurav Mehta, CMO, Noise; Atul Shrivastava, CEO, Laqshya Media Group; and Junaid Shaikh, MD, RoshanSpace
“Clients are more aware of what they want from their assets”
In OOH Solutions By M4G Bureau - July 18, 2023
Naveen Kumar, Founder and CEO, INFONICS Technologies talks about how his firm has changed its outlook towards servicing clients in an evolving DOOH ecosystem.
RoshanSpace MD Junaid Shaikh joins OAC 2023 panel to discuss 'How to prevent commoditisation of OOH buying’
In OOH News By M4G Bureau - July 17, 2023
The panel discussion will centre on resolving the underlying issues that limit Indian OOH industry’s efforts to deliver the best value and profit from it.
Amit Sinha, GM – Marketing, PNB MetLife India Insurance to address OAC 2023 in Delhi
In OOH News By M4G Bureau - July 17, 2023
Amit Sinha will be sharing his perspectives in a panel discussion on ‘How an evolving OOH can be pivotal to brand marketing’
‘Campaign delivery matters’
In Viewpoints By Rajiv Raghunath - July 14, 2023
Michael Steinberg, Chief Revenue Officer of US-based StreetMetrics throws light on measurement metrics for moving media, and key factors contributing to greater market acceptance of their offerings, in an interview with Rajiv Raghunath. Edited excerpts:
US’ Screenverse opts for Place Exchange’s PerView solution
In OOH Solutions By M4G Bureau - July 14, 2023
PerView solution provides buyers and sellers the ability to measure every type of OOH media asset using dynamic, deterministic data to deliver up-to-date measurement insights specific to each location
‘License fee on roadside DOOH way too high’
In Digital OOH By M4G Bureau - July 13, 2023
Anoushka Khanna, Director of Priya Communication underlines the need for rationalising the license fee and bringing in standard norms for DOOH
Santoor unveils multi-state campaign featuring Varun Dhawan and Mahesh Babu
In Campaigns By M4G Bureau - July 12, 2023
The campaign, executed by Laqshya Media Group, covers over 100 cities across 8 states
‘I lived my dream working in the OOH industry’
Pramod Bhandula, Executive Chairman of JCDecaux India recollects his early days in the Indian OOH industry, the great learnings from industry veterans, and the grand debut of JCDecaux in India, in conversation with Rajiv Raghunath.
Noise CMO Gaurav Mehta to address OAC 2023 on 'How to prevent commoditisation of OOH buying’
In OOH News By M4G Bureau - July 11, 2023
In a career spanning 2 decades, Gaurav Mehta has been instrumental in driving the success of renowned brands such as Yahoo, OLX, Car Dekho, and Zupee; he now leads Noise’s marketing strategies