Bright Outdoor anchors Star Cruises campaign in Mumbai

In Campaigns By VJ Media Bureau - June 04, 2014

The OOH firm has used billboards and unipoles in iconic, tactical and prime locations like Patel Bridge, Marine Drive, Worli, Bandra Turner Road, and Bandra ROB to drive the brand communication.

Vodafone innovates with'Choose Your Number'

In Gallery By - June 03, 2014

Vodafone, the telecom services major recently launched an OOH innovation for its"œChoose Your Number” scheme which was tied to the brand's IPL 7 campaign in the Kolkata market. The OOH specialist agency, Kinetic partnered with the brand in executing the innovation which aims to inform the OOH audience that they can choose their favourite / auspicious number while taking a new connection from Vodafone. To create a high brand recall for the communication, the innovation was deployed at E.M. Bypass, a key traffic crossing in the city.

Vodafone innovates with'Choose Your Number'

In OOH News By Nabamita Chatterjee - June 03, 2014

The brand has used an eye-catching innovation in Kolkata to drive the campaign

Arun Sign Service to put up hoardings on BSNL's Alipore factory premises

In OOH News By Nabamita Chatterjee - June 03, 2014

The OOH firm will develop and use the hoardings for a period of 10 years as per the contractual terms

SelvelNext illuminates Nazrul Tirtha with laser display show & ambient lighting

In Gallery By - May 31, 2014

SelvelNext lit up one of the building facades of Nazrul Tirtha complex, the newly inaugurated museum in Rajarhat New Town, dedicated to the rich legacy of the rebel poet Kazi Nazrul Islam, using a mix of projection mapping, laser display and ambient lighting. Visitors and commuters were treated to a dazzling display showcasing the poet's rare images, book covers, music and art through innovative graphics using high-definition technology.

Halonix lights up people's lives with novel OOH initiative

In OOH News By Bhawana Anand - May 30, 2014

The lighting company has lit up OOH formats in dark spots of cities like New Delhi and Mohali to make those areas safe for commuters and other passers-by

Sonic unveils action-packed activation programme to engage with kids & youth

In OOH News By VJ Media Bureau - May 30, 2014

The channel's'Sonic Action Mania campaign' includes gaming championships for the audience, workshops, storytelling sessions, and interaction with the Sonic action heroes

Airtel's outdoor tryst with'Kochadaiiyaan' overwhelms Rajnikanth fans in Chennai

In OOH News By Bhawana Anand - May 29, 2014

Rajnikanth fans in Chennai garland Kochadaiiyaan's lenticular visuals on Airtel OOH display

R D Outdoor Media acquires display rights at Allahabad Railway Station

In OOH News By VJ Media Bureau - May 28, 2014

The station is the one of the largest railway junctions in the country, falling on the busy Howrah-Delhi main line and Howrah-Allahabad-Mumbai line

psLIVE rolls out SCA's'Tempo Smart Foodie' campaigns in Kerala, Mumbai

In OOH News By Nabamita Chatterjee - May 27, 2014

The experiential marketing campaign was directed at building people's awareness of the use of SCA's hygiene products like hand sanitiser and hanky tissues