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4618 News Found
OAC 2014: The countdown has begun
In OOH News By VJ Media Bureau - June 13, 2014
The Convention will be a singular opportunity for industry leaders and professionals to assess the current market trends, advertiser demands and pain points, innovations, new technologies and best practices, as well as address issues linked with policy matters and industry practices
Milestone Brandcom launches measurement matrix Milestone Optimizer
In OOH News By VJ Media Bureau - June 13, 2014
Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a holistic planning solution
Vodafone wraps Ahmedabad-Mumbai Shatabdi to showcase'faster, smarter' offerings
In OOH News By VJ Media Bureau - June 13, 2014
This branding initiative aims to promote Vodafone's high speed 3G data network, 3G dongle that provides data transfer speed of up to 21.1Mbps, and 3G mobile internet capabilities
Vodafone launches'Save Trees' campaign in Kolkata on World Environment Day
In OOH News By Nabamita Chatterjee - June 13, 2014
The innovative campaign is directed at Vodafone customers, encouraging them to switch to receiving phone e-bills and thereby save paper, and in turn, trees.
Innovation is key to success in the outdoors: Ajay Raghuvanshi
In Viewpoints By M4G Bureau - June 11, 2014
Ajay Raghuvanshi, Vice President, Sales, Marketing & Dealer Development, Nissan Motor India, says that true innovation will involve use of 3D, interactive and digital technologies. He also underlines the medium's capacity to deliver in Tier II & III cities.
Large formats work best in Bihar & Jharkhand: Reliance Communications
In Viewpoints By M4G Bureau - June 11, 2014
Reliance Communications prefers to use the large formats to reinforce its OOH presence in Bihar and Jharkhand. While the brand acknowledges the relevance of the medium in connecting with consumers in the two states, Vikas Singh, Marcom Head - Bihar & Jharkhand, Reliance Communications, believes the local OOH industry needs to adopt a more professional approach to business. Excerpts from the interview:
Cheil Worldwide SW Asia brings on board Arun Sharma as VP
In OOH News By Bhawana Anand - June 10, 2014
Sharma will work closely with Atishi Pradhan, Chief Strategy Officer, in creating brand opportunities to drive brand growth and experiences
Pantaloons goes outdoor to celebrate"Jamai Sashti†in Kolkata
In Campaigns By Nabamita Chatterjee - June 10, 2014
The brand demonstrated its strong cultural affinity with consumers in Kolkata through this campaign
OOH in Bihar & Jharkhand is economical & impactful: Uninor
In OOH News By Bhawana Anand - June 09, 2014
Leading telecom brand Uninor finds the OOH medium an appropriate channel to communicate with their audience. The medium is economical and provides a local connect. Abdul Ejaz Azhar Jameel, Circle Business Head, Bihar & Jharkhand, Uninor, explains how this medium meets the brand's requirements. Here are the insights:
CASHurDRIVE adds digital brochure to its portfolio
In OOH Solutions By Bhawana Anand - June 05, 2014
The device can be placed inside cars, buses and planes, and at hangout zones, restaurants, malls or any other place where target consumers visit and spend time.