‘Information overload has led to shorter attention spans’

In OOH News By M4G Bureau - August 07, 2023

With the rise of short form of content and the sheer amount of it, consumer attention has become the new currency that brands are vying for says Rajib Basu, Partner, PwC India.

Creativity is what does creativity does - magic

In OOH News By N Jayalakshmi - August 04, 2023

Drawing on iconic, awe-inspiring campaigns, Liam Rushforth, Co-Founder and CEO of UK-based Flux Outdoor, took the audience through the dynamics of creative DOOH in his talk ‘Unlocking the Creative Potential of DOOH’ at the Outdoor Advertising Convention 2023.

‘pDOOH can help bring new buyers to OOH’

In OOH News By N Jayalakshmi - August 03, 2023

Matt Steffenson, Director of Supply, APAC, Vistar Media, took the audience through some clear advantages that pDOOH can bring to a brand campaign, in his session on ‘How pDOOH can be the growth multiplier’ at the Outdoor Advertising Convention 2023.

Vodafone celebrates Best in London Network Award with showstopping OOH wrap of Marble Arch

In OOH News By M4G Bureau - August 03, 2023

Vodafone becomes first brand to take OOH spot on new Marble Arch advertising sleeve

Digichive selects LMX to Enable Automated DOOH Advertising on NAIA Screens

In OOH News By M4G Bureau - August 03, 2023

The partnership will enable the activation of campaigns that are programmatic guaranteed as well as open exchange and private marketplace deals (PMP).

‘Time for an OOH academy’

In OOH News By N Jayalakshmi - August 03, 2023

In a power packed session, Dr Dwarika Prasad Uniyal, Pro Vice Chancellor - RV University, Bengaluru, made a compelling case for drawing and nurturing new talent for the OOH industry, on Day 1 of the Outdoor Advertising Convention 2023.

Coca-Cola Chile Equity OOH & mobile OOH campaign delivers high OTS

In Campaigns By M4G Bureau - August 02, 2023

Worldcom OOH developed a comprehensive plan that included airports, subway stations, the most important cities and various digital and analog formats across key cities of Chile.

‘Dream big for OOH’

In OOH News By M4G Bureau - August 02, 2023

Amanda Dorenberg, President, Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) gave an insightful talk on the future of OOH at the recently concluded OAC 2023

‘Right OOH innovation can deliver the ‘wow’ factor that advertisers demand’

In OOH News By M4G Bureau - August 01, 2023

Shashank Srivastava, Senior Executive Officer, Maruti Suzuki took us through the potential that OOH offers for brand campaigns during his talk at OAC 2023.

Wildstone marks nextgen DOOH footprint in Spain

In Digital OOH By M4G Bureau - August 01, 2023

Situated along the bustling A-2 motorway in Madrid, the cutting-edge screen has been designed specifically for the Spanish market and crafted to withstand the region's climate