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4571 News Found
Ad Touch appoints Dinesh Panjabi as Head - West & South Zone
In OOH News By Nabamita Chatterjee - May 14, 2014
Panjabi has over 12 years of experience in the OOH industry and five years in film production & ATL activities
'Our budgets are based on the strength of ideas'
In Viewpoints By M4G Bureau - May 14, 2014
Swedish automotive major Volvo Cars has demonstrated immense faith in the OOH medium. In adopting a sniper approach to media planning, the brand directed focus on highly innovative OOH initiatives, such as, the luxury lounge at T3, Indira Gandhi International Airport. Sudeep Narayan, Marketing & PR Director, Volvo Auto India, shares his thoughts in conversation with Outdoor Asia on the OOH medium in India and what it can do for brands. Excerpts:
Laqshya Airport Media goes big with Samsung S5 at Hyderabad airport
In Campaigns By Bhawana Anand - May 13, 2014
Laqshya Airport Media has used prominent external and internal media units in Rajiv Gandhi International Airport, Hyderabad for the one-month campaign
Bright Outdoor takes ITC's Fiama Di Wills Gel Bar outdoor in Mumbai
In Campaigns By VJ Media Bureau - May 13, 2014
Bright Outdoor has used large media formats like unipoles and billboards for the campaign
Pantaloons takes the OOH route to showcase revamped stores in Kolkata
In OOH News By Nabamita Chatterjee - May 12, 2014
Arun Sign Service executes the campaign, using mainly billboards and unipoles
'Innovation is the name of the game'
In Viewpoints By M4G Bureau - May 12, 2014
OOH medium is escalating at a faster pace in terms of quality, scale and business. However, this growth will hardly make a difference, until and unless the industry issues get resolved, whether it is the issue of clutter, measurement or business margins coming down. Outdoor Asia speaks to industry veteran, Anita Nayyar, CEO, Havas Media Group, India & South Asia, to get an inside view of the industry's current strengths and challenges.
LIC reinforces looming presence in Kolkata with building facia branding
In OOH News By Nabamita Chatterjee - May 09, 2014
The insurance major has branded three prominent buildings in Kolkata -- Jeevan Deep Building on Chowranghee Road, Bombay Mutual Building on Brabourne Road, and LIC Building on 24 C R Avenue
Brand Connect helps AAP engage with'aam aadmi' in Mumbai through'nukkad natak'
In OOH News By VJ Media Bureau - May 09, 2014
The activation campaign, spread over 21 days, covered six Mumbai Lok Sabha constituencies where the AAP has contested, extending into the most interior parts of the city
IndusInd Bank inaugurates branded Rapid Metro station in Gurgaon
In OOH News By Bhawana Anand - May 08, 2014
The tech-driven branding initiative is targeted at young commuters who appreciate innovation and quality service
OAA 2014: Turning A New Leaf
In OOH News By VJ Media Bureau - May 07, 2014
This year, the event turns the spotlight on three key areas: consumer experience, new technologies and environment-friendly practices