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4567 News Found
Arun Sign Service to put up hoardings on BSNL's Alipore factory premises
In OOH News By Nabamita Chatterjee - June 03, 2014
The OOH firm will develop and use the hoardings for a period of 10 years as per the contractual terms
SelvelNext illuminates Nazrul Tirtha with laser display show & ambient lighting
SelvelNext lit up one of the building facades of Nazrul Tirtha complex, the newly inaugurated museum in Rajarhat New Town, dedicated to the rich legacy of the rebel poet Kazi Nazrul Islam, using a mix of projection mapping, laser display and ambient lighting. Visitors and commuters were treated to a dazzling display showcasing the poet's rare images, book covers, music and art through innovative graphics using high-definition technology.
Halonix lights up people's lives with novel OOH initiative
In OOH News By Bhawana Anand - May 30, 2014
The lighting company has lit up OOH formats in dark spots of cities like New Delhi and Mohali to make those areas safe for commuters and other passers-by
Sonic unveils action-packed activation programme to engage with kids & youth
In OOH News By VJ Media Bureau - May 30, 2014
The channel's'Sonic Action Mania campaign' includes gaming championships for the audience, workshops, storytelling sessions, and interaction with the Sonic action heroes
Airtel's outdoor tryst with'Kochadaiiyaan' overwhelms Rajnikanth fans in Chennai
In OOH News By Bhawana Anand - May 29, 2014
Rajnikanth fans in Chennai garland Kochadaiiyaan's lenticular visuals on Airtel OOH display
R D Outdoor Media acquires display rights at Allahabad Railway Station
In OOH News By VJ Media Bureau - May 28, 2014
The station is the one of the largest railway junctions in the country, falling on the busy Howrah-Delhi main line and Howrah-Allahabad-Mumbai line
psLIVE rolls out SCA's'Tempo Smart Foodie' campaigns in Kerala, Mumbai
In OOH News By Nabamita Chatterjee - May 27, 2014
The experiential marketing campaign was directed at building people's awareness of the use of SCA's hygiene products like hand sanitiser and hanky tissues
Jagran Solutions bags 4 metals at WOW Awards
In OOH News By VJ Media Bureau - May 27, 2014
The entries were graded across four criteria: Concept, Activity, Amplification and Results
Non-Metro Airports: Potentially Capable of Attracting More Brands
As domestic and international traffic increases at key Tier II airports, a great number of advertising brands are likely to mark their presence in this OOH landscape
Form a Joint Industry Committee to develop OOH metrics: Tony Jarvis
In Viewpoints By M4G Bureau - May 26, 2014
Most mature OOH markets around the world have adopted their own audience measurement and rating currency with great success. Time is rife for the Indian OOH industry to take similar recourse. Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, asserts that the Indian OOH industry should lose no time in developing and launching an OOH audience measurement and rating currency, while being aware that the metrics will evolve as per industry requirements. Jarvis advocates a step-by-step approach toward building, enhancing and including the currency. In an exclusive interview with Rajiv Raghunath of Outdoor Asia, he says the measurement system will become more refined and multi-layered as it gains wider acceptance. Jarvis cites the adoption of a comprehensive OOH currency system in Australia to underline that once the teething troubles are sorted, the system will catalyse significant industry growth. The following are edited excerpts of the interview:
