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Kerala OOH: Brimming with growth opportunities
In OOH News By Rajiv Raghunath - June 23, 2014
Industry leaders believe that innovative media and improved monitoring systems will accelerate OOH business growth in the state
Century Ply takes the OOH route in Kolkata
In Campaigns By Nabamita Chatterjee - June 23, 2014
The campaign communicates the benefits of three offerings -- Century Ply, Century Laminates and Century Veneers
Kinetic India wins Lenovo'Campaign of the Year' award
In OOH News By VJ Media Bureau - June 18, 2014
Kinetic India won the award for executing the launch campaign titled'Power Play' in Delhi, Mumbai and Bangalore
Coming to terms with'The Ugly Truth of DOOH -- Interactivity and Engagement'
In OOH News By VJ Media Bureau - June 17, 2014
Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific, will talk on this subject at the upcoming 10th OAC
Vodafone goes magical in Patna
In Campaigns By Bhawana Anand - June 17, 2014
LOMS has executed the bqs innovation using LED and moving effect
Kerala OOH: Gearing up for the next growth wave
In OOH News By Rajiv Raghunath - June 16, 2014
The Kerala OOH industry is assiduously etching a new growth story that revolves around self-regulation, good governance, social responsibility, and above all, client-centricity. The OOH industry enjoys high visibility in the God's Own Country by virtue of the expansive spread of outdoor media assets, hoardings in particular, across all cities and towns in the state. Rajiv Raghunath caught up with senior office bearers of Kerala Advertising Industries Association (KAIA) to get a sense of the local industry's business dynamics.
HMSI crafts sand sculpture in Puri to spread awareness of road safety
In OOH News By Bhawana Anand - June 16, 2014
The company engaged famous sand artist Sudarsan Pattnaik to create a sand sculpture at the Puri Beach to mark the inauguration of Honda's Traffic Parks in in Bhubaneswar and Cuttack
OAC 2014: The countdown has begun
In OOH News By VJ Media Bureau - June 13, 2014
The Convention will be a singular opportunity for industry leaders and professionals to assess the current market trends, advertiser demands and pain points, innovations, new technologies and best practices, as well as address issues linked with policy matters and industry practices
Milestone Brandcom launches measurement matrix Milestone Optimizer
In OOH News By VJ Media Bureau - June 13, 2014
Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a holistic planning solution
Vodafone wraps Ahmedabad-Mumbai Shatabdi to showcase'faster, smarter' offerings
In OOH News By VJ Media Bureau - June 13, 2014
This branding initiative aims to promote Vodafone's high speed 3G data network, 3G dongle that provides data transfer speed of up to 21.1Mbps, and 3G mobile internet capabilities