USI Media crafts innovative street furniture in Bangalore

In OOH News By Rajiv Raghunath - August 19, 2014

The company has acquired the rights from BBMP to put up 5,000 courtesy benches across the city, having entered into a five-year contract with the civic body. In this period, USI Media will put up these benches as per its own selection of locations, generate revenues from advertising on this street furniture, and also pay land and advertising tax to BBMP

Dr. Fixit protects auto passengers from rain

In OOH News By Bhawana Anand - August 13, 2014

MOMS has branded over 1,000 autos in the western suburbs of Mumbai with the brand message'Paani Roke'

Srishti Communications plans to double battery carts at railway stations

In OOH News By Rajiv Raghunath - August 13, 2014

These carts serve the dual purpose of transporting citizen citizens and differently abled people across railway platforms and as advertising media

DDB Mudra North appoints Subhashish Dutta as Senior Creative Director

In OOH News By VJ Media Bureau - August 12, 2014

Dutta has diverse experience in various categories spans from Consumer Durables, Telecom, Automobiles and Hair-Care to Social Advertising

Posterscope launches Prism Creative in Asia Pacific

In OOH News By VJ Media Bureau - August 06, 2014

Using this tool, clients can optimise their creatives on OOH media formats, view the displays in virtual day and night time, conduct distance mapping and also view digital content

S S International Live credits success of'Ponniyin Selvan' play to outdoor promotion

In Campaigns By VJ Media Bureau - August 06, 2014

Metro Multimedia P Ltd & Vas Media Network executed the outdoor promotion of the play which was staged in Chennai, Madurai and Coimbatore

Atin OOH creates festive atmosphere at Hyderabad airport during Ramadhan

In Campaigns By VJ Media Bureau - August 06, 2014

The OOH firm decked up different passenger touchpoints inside the airport and set up experiential brand zones

It's Chilling Outdoors!

In Digital OOH By VJ Media Bureau - August 06, 2014

Socialab agency and Lipton engages young audiences by providing them a cool breeze at Bus-Q-Shelter in Athens. Read How!

Harsha Joshi joins Dentsu Aegis Network as Executive Vice President - Group Trading

In OOH News By Nabamita Chatterjee - August 05, 2014

Harsha Joshi is an industry veteran who brings with her over 23 years of experience in media buying and planning, branded content and media audit and advisory

Pro Kabaddi League team Bengal Warriors'on the hunt' in Kolkata

In Campaigns By Nabamita Chatterjee - August 05, 2014

DDB Mudra Max has executed an OOH campaign to promote the Pro Kabaddi League team as part of an integrated marketing and communication strategy