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4568 News Found
Railways open to new & innovation OOH media: Anup Dayanand Sadhu
In Viewpoints By M4G Bureau - September 30, 2014
Dr Anup Dayanand Sadhu, Senior Divisional Commercial Manager, Bangalore Division, South Western Railway, talks about the emerging OOH advertising opportunities that Railways offers, in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts of the interview:
Enkon to develop 20 bus shelters in city of Bhubaneswar
In OOH News By Nabamita Chatterjee - September 27, 2014
Enkon won the contract from Bhubaneswar Municipal Corporation (BMC) for a duration of five years subject to further renewal for another five years on the basis of performance and maintenance
Dollar rolls out 360 degree OOH campaign during Durga Puja
In Campaigns By Nabamita Chatterjee - September 27, 2014
The brand has used a wide variety of OOH formats for the campaign that includes traditional banners, hoardings, high rise cut- outs, cantors, etc.
Laqshya executes Cleartrip campaign at Hyderabad International Airport
In Campaigns By Jubilee Cardozo - September 25, 2014
The campaign involved branding as many as 1,200 seat-backs in the waiting halls of Security Hold Areas of both domestic and international terminals
B'lore division of SW Railway invites bids for wrapping/painting Rajdhani & Shatabdi trains
In OOH News By VJ Media Bureau - September 23, 2014
Bids invited for display of advertisement through fleet graphic films by full wrapping/painting of the exterior of four rakes of train. No.22691/92 & 22693/94 Rajdhani Express, and one rake of train. No. 12027/28 Shatabdi Express
JCDecaux India introduces digital media at KIA, Bangalore
In OOH News By Bhawana Anand - September 22, 2014
The new airport media includes a mega video wall, six digital MUPIs and eight digital suspended screens
OLX converts unique used items into art
In OOH News By Bhawana Anand - September 22, 2014
The e-commerce major steered a 10,000 km motorcycle journey called'The Great India Collectors' Ride' across 45 cities and towns, building a strong consumer connect along the way
'Give Traditional Outdoor Media Its Due'
In Viewpoints By M4G Bureau - September 22, 2014
Traditional outdoor media including hoardings form the core of the Indian outdoor industry, yet this segment fails to earn due recognition of advertising clients, specialist agencies and media owners themselves. Time has come for concerted efforts to boost the growth prospects of traditional outdoor business.
Gionee breaks clutter in the outdoor with large displays
In Campaigns By Bhawana Anand & Jubilee Cardozo - September 12, 2014
In New Delhi, the campaign is being run on the two premium glass facades at Shivaji Stadium Metro Station and Dhaula Kuan Metro Station, both on the Airport Express Line managed by JCDecaux India. Bright Outdoor Media has executed the brand's campaign in Mumbai
OOH delivers the multiplier effect: Samir Miglani
In Viewpoints By M4G Bureau - September 12, 2014
Telecom major Uninor has continually reposed immense faith in the OOH media to connect with its target audience. In recent years the brand has leveraged the outdoor media in a big way to build its presence in the non-metro cities. Samir Miglani, Head- Brand & Marcom, Uninor, talks about the unique strengths of the outdoor media and the brand's approach to the medium.