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4568 News Found
Railways is ushering in OOH industry friendly policies: Dr Anup Dayanand Sadhu
In Viewpoints By M4G Bureau - October 10, 2014
Dr Sadhu explained how stations (hoardings, CCTV, dual display system, PA Systems), trains (vinyl wrapping of coaches, on-board infotainment), stationary items and level crossing gates are potential areas for revenue generation
Create a visual culture in Bangalore: Rashmi Niranjan
In Viewpoints By M4G Bureau - October 10, 2014
Rashmi said that at a cross road junction, instead of having hoardings being put up at all four corners, they can be clubbed at one or two corners and the rest can be kept as green spaces.
Karnataka Talks OOH! begins today
In OOH News By VJ Media Bureau - October 09, 2014
The conference will bring senior government officials, media owners, brand marketers, OOH specialist agencies, and other key stakeholders of the industry on a common platform to discuss and identify new ways to'Accelerating Karnataka OOH Industry Growth'
ITC's'Engage' goes gigantic in the outdoor in Bangalore
In Campaigns By Nabamita Chatterjee - October 08, 2014
Street Talk created a 4,000 sq ft single display for the brand in a high traffic zone in the city
Laqshya Solutions creates dramatic OOH campaign for Flipkart's biggest sale
In Campaigns By Bhawana Anand - October 08, 2014
The campaign set off much discussion across media and e-commerce circles
'KSRTC Infrastructure Allows Advertisers To Connect With Audiences Across Karnataka'
In Viewpoints By M4G Bureau - October 08, 2014
Vishwanath K S, General Manager - Traffic, Karnataka State Road Transport Corporation (KSRTC), talks about the corporation's transport infrastructure and advertising opportunities. Read on.
Tic Tac takes'Strawberry Fields' to college-goers
In Campaigns By VJ Media Bureau - October 07, 2014
To create awareness for the new flavour amongst the youth, across Mumbai, Delhi and Bengaluru, the brand mandated Madison Integrated Experiential Solutions to conceptualise and implement an engagement module relevant to this audience
MHOA & Mumbai Police joins hands during festive season
In Campaigns By Jubilee Cardozo - October 01, 2014
During the Ganeshotsav festival, MHOA ran a social campaign across Mumbai, with focus on immersion areas like Juhu Beach, Shivaji Park, Cadell Road and Chowpatty
Vivanta launches strategic OOH campaign in the eastern markets
In Campaigns By Nabamita Chatterjee - September 30, 2014
The brand opted for a massive OOH campaign using more than 200 properties including traditional hoardings, flyover pillar brandings, LED board, kiosks and bus-shelters.
Gionee creates cluster branding in Kolkata's Salt Lake
In Campaigns By Nabamita Chatterjee - September 30, 2014
Enkon has used various formats for the campaign including pole kiosks, traffic signal booths, traffic stands, bus-shelters and hoardings