Vodafone paints the OOH landscape RED

In OOH News By Bhawana Anand - October 30, 2014

The OOH campaign has been primarily targeted at key cities like Mumbai, Delhi, Ahmadabad, and Kolkata where customers have greater affinity for postpaid services

UTC crafts'One Powerful Idea' to showcase its elevators

In OOH News By Bhawana Anand - October 30, 2014

The brand has erected a gigantic moving innovation to tell a big story in the outdoor; Milestone Brandcom executed the campaign

Lotus Green partners with Times OOH to build outdoor visibility

In OOH News By Bhawana Anand - October 29, 2014

The campaign aims to give the brand instant recognition and shine with the intended target segment

Ferrero Rocher amazes shoppers with giant golden pyramid

In OOH News By VJ Media Bureau - October 29, 2014

The leading confectionery brand created a huge three dimensional golden pyramid which measured over 23 feet in height to celebrate Diwali with shoppers at Ambience Mall, Gurgaon. More than 5,000 personalised pictures have been uploaded on social media platforms and shared with shoppers.

Jade Blue raises curiosity before store launch

In Campaigns By VJ Media Bureau - October 29, 2014

The menswear fashion brand generated curiosity among target audience with its outdoor teaser campaign, which was followed by a creative that reflected Jade Blue's identity during the store launch in Pune.

McDowell's and Royal Challenge go high with billboards in the East

In OOH News By Nabamita Chatterjee - October 28, 2014

Ad Touch executed the outdoor campaign for the brand across major states in the east zone, for which around 190 billboard sites have been taken for four months to create a repetitive recall for the brands.

CenturyPly takes campaign to greater heights

In Campaigns By Nabamita Chatterjee - October 28, 2014

The leading plywood maker extended their'Khushiyon Ka Rangmanch' ad campaign- with the Felfie Festival. For this interviews were aired lived on 91.9 Friends FM, where the participants and the RJ was set 15 feet above ground level.

Amira joins the festivity to connect with consumers

In OOH News By Nabamita Chatterjee - October 21, 2014

More than 1,000 kg of Amira rice were used in the preparation of biryani which was offered to over 1,00,000 pandal visitors in Ballygunge, Kolkata

Brandstand - zeroing in on OOH audiences

In OOH News By Bhawana Anand - October 21, 2014

Destination-based marketing and promotion delivers tangible results to advertising brands; Brandstand is at the forefront of such activities

Parle connects with audience through Durga Puja

In OOH News By Nabamita Chatterjee - October 20, 2014

Over three lakh Parle biscuits and five thousand candy replicas adorned the Parle Bosepukur Sitala Mandir Pandal in Kolkata.