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4571 News Found
Dot on time - Soch goes outdoor to drive end-of-season sale
In Campaigns By Jubilee Cardozo - January 20, 2015
Based out of Bengaluru, Soch has 50 stores across India in Bengaluru, Mysore, Mangalore, Hubli, Chennai, Coimbatore, Cochin, Hyderabad, Mumbai, Thane, Pune and Bhopal.
OOH is really about being clear: Trent
In Viewpoints By M4G Bureau - January 20, 2015
Innovation for the sake of innovation doesn't help. But take innovation and a strong idea and you've created something amazing.
We'll develop the best audience measurement system: Tony Jarvis
In OOH News By Bhawana Anand - January 19, 2015
Tony Jarvis expressed hope that the industry stakeholders will appreciate the urgent need for a common currency and provide due support for its development
UTI Sees a Myriad Of Opportunities In OOH: Gaurav Suri
In Viewpoints By M4G Bureau - January 19, 2015
"Given the nascency of our category (mutual funds), it is only logical for us to fire with all guns to grow the category. This would entail firing with all the armaments, OOH being one such weapon in the armoury,†says Gaurav Suri, Senior Executive Vice President & Head Marketing, UTI Mutual Fund, in conversation with Bhawana Anand. The brand believes assimilation of high-technology and digital interface would make this weapon more powerful communication tool. Edited excerpts of the interview:
Mr. M goes larger than life at Cyber Hub-Gurgaon
In Campaigns By Bhawana Anand - January 16, 2015
DDB MudraMax-Outdoor created a 25 ft. tall replica of Mr. M and installed it in Cyber Hub, one of the major corporate hubs in Delhi NCR. Its location helped Shine.com in grabbing attention of the corporate audience there.
Tony Jarvis meets with OOH leaders in Mumbai, Kolkata
In OOH News By Nabamita Chatterjee - January 14, 2015
We have got an overwhelming response from the media owners, agencies and brands on this initiative, says Jarvis
COMB releases state-of-the-art audit technology
In OOH News By VJ Media Bureau - January 14, 2015
Canadian Out-of-Home Measurement Bureau (COMB) has launched a state-of-the-art process to synchronise all trading data between its systems and those of its OOH company members
DDB Mudra bags creative mandate for Pan Bahar
In OOH News By Nabamita Chatterjee - January 14, 2015
DDB Mudra North will be providing 360 degree media solutions for the brand including outdoor, print, audio-visual and digital media.
Wildcraft ropes in Milestone Brandcom to handle OOH media mandate
In Campaigns By Bhawana Anand - January 14, 2015
Milestone also planned and executed Wildcraft's very first OOH campaign aptly titled'Come Alive', which showcases a selection of their gear against beautiful outdoor landscapes.
Hyatt reinforces brand identity through outdoor
In Campaigns By Bhawana Anand - January 13, 2015
Executed by Glo OOH Media, a part of Lodestar, the campaign used conventional, digital and on-ground modes to target travelers on larger scale.