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Neil Diamond Musical: A Beautiful Noise to open DPAA Summit in New York on Oct 10
In OOH News By Rajiv Raghunath - September 06, 2023
Broadway has always leveraged out of home and so it is fitting that we once again have an iconic Broadway show: Barry Frey, President & CEO, DPAA
Lamar Advertising’s digital airport inventory now available on Vistar Media programmatic platform
In Digital OOH By Rajiv Raghunath - September 06, 2023
“In adding our growing portfolio of digital airport advertising to Vistar’s platform, we are making it as easy as possible for brands to access our network and achieve their campaign goals,” says Casey Sexton, President of Lamar Transit and Airports
Rohan Ekbote joins Tata Croma after 7-year stint with Vi
In OOH News By M4G Bureau - September 04, 2023
Rohan, who also served on the jury for the Outdoor Advertising Awards, will be leading media and PR activities for the electronics retail giant.
OMA launches cloud-based industry-wide automated insertion order tool OASIS
In OOH News By M4G Bureau - September 04, 2023
The platform was built to standardise and streamline the campaign buying and verification process
Big Syn International Film Festival invites films, videos on positive change from India to be screened on Piccadilly Lights
In Digital OOH By M4G Bureau - September 04, 2023
India’s stories and messages of sustainability; from combating local or global issues such as climate change, poverty, illiteracy, to improving healthcare, sanitation or inclusion to be showcased to the world to inspire millions create a more sustainable world.
ideacafe appoints Ritesh Chaudhary as Chief Content Officer
In OOH News By M4G Bureau - September 04, 2023
With more than 18 years of experience, Ritesh is a seasoned creative professional, a photographer, and a visual storyteller.
COMMB launches OOH-GPT Beta, harnessing the power of AI
In OOH News By M4G Bureau - August 29, 2023
“OOH-GPT can provide information on various aspects of OOH advertising such as its definition, types, advantages, effectiveness, targeting options, measurement, and best practices,” says Amanda Dorenberg, President of COMMB
QMS launches DOOH post-campaign analysis tool Performance+
In Digital OOH By M4G Bureau - August 28, 2023
The new product has been developed to further enhance audience accountability and transparency in the execution of client DOOH campaigns
Prasad More joins Connect Network Inc. as Chief Strategy Officer
In OOH News By M4G Bureau - August 23, 2023
Prasad’s responsibilities will include shaping Connect Network's strategic direction, identifying growth opportunities, and guiding the company's expansion into new markets.
‘Technology helps supercharge our creativity’
In Viewpoints By Rajiv Raghunath - August 23, 2023
Dan Dawson, Chief Creative Officer, Grand Visual says, “We always start at the idea first… then we look for ways to help us tell that story and solutions to help tell it in interesting ways”. Grand Visual delivers to 70 global DOOH markets around the world. Edited excerpts of the interview with Rajiv Raghunath