Sony TV creates huge OOH presence for'Mahabali Hanuman'

In Campaigns By VJ Media Bureau - May 04, 2015

Bright Outdoor Media executed the campaign and innovation

Magicbricks reinforces local connect with tactical rollouts

In Campaigns By Bhawana Anand - April 27, 2015

Relevance, localisation and topicality of the medium are central to the campaign

Parle Products goes outdoor to make cities litter-free

In Campaigns By Bhawana Anand - April 27, 2015

Havas Media Group's OOH and activation brand Havas Media Active has executed the social campaign

Brendon Cook is new FEPE International Vice President

In OOH News By VJ Media Bureau - April 24, 2015

Cook has enjoyed 36 years in the OOH industry in Australia and as CEO of oOh! Media he has overseen a period of aggressive growth for the company

American Express promotes Jet Airways corporate card at Delhi airport

In Campaigns By Bhawana Anand - April 23, 2015

American Express placed a 3D enabled'Holographic Box' to attract the attention of business and leisure travellers at T3. The activity was spread over 30 days

Cartel Outdoors refreshes itself as Signpost

In OOH News By VJ Media Bureau - April 22, 2015

Signpost commands a highly diversified media network across the country, covering transit, airport, conventional media, street furniture and campus advertising networks

CASHurDRIVE bags exclusive rights for Meru Cabs advertising

In OOH News By Bhawana Anand - April 22, 2015

Meru Cabs has a consumer base of more than 5 million and offers radio taxi service in 21 key cities that include Mumbai, Delhi, Hyderabad, Bengaluru, Jaipur, Ahmedabad, Chennai Vadodara, Surat, Pune and Kolkata.

Vikram Sakhuja to join Madison Media group as equity partner

In OOH News By VJ Media Bureau - April 22, 2015

An alumnus of IIT Delhi and IIM Calcutta, Sakhuja has over 28 years of experience with Advertisers (P&G, Coca-Cola), Broadcaster (Star TV) and Media Agency (GroupM). His former roles include Global Strategic Development Officer GroupM, Global CEO of Maxus, CEO of GroupM South Asia and Mindshare South Asia.

Lenskart marches on Delhi roads to spread social message

In Campaigns By Bhawana Anand - April 20, 2015

Lenskart promotes eye donation in association with the Transgender and Transsexual community in Delhi. The activity was handled by DDB MudraMax.

IOAA announces competition for OOH media campaign on'Swachch Bharat'

In OOH News By VJ Media Bureau - April 17, 2015

The campaign will be exclusively displayed on OOH media like hoardings and bus shelters all over India during the time they are not booked for commercial advertisements.