Uninor to Telenor: Rebranding via OOH

In Viewpoints By M4G Bureau - November 05, 2015

OOH served as the lead media - from conventional large format hoardings to visibility at mass congregation points such as bus stations, railway stations and even puja pandals.

Sony Bravia taps pre-Diwali market in UP through OOH

In Campaigns By Satarupa Chakraborty - November 04, 2015

Since Diwali is right around the corner, India Outdoor provided the client with sites which are surrounded by the electronic showrooms, so that the brand achieves maximum coverage.

We will bring ideas, strategy, technology & capital together: Anup Jalan

In Viewpoints By M4G Bureau - November 04, 2015

APJ Enterprises intends to work with all sorts of clients in business sectors of mobile/digital advertising, OOH media ownership, OOH media services, education, real estate and infrastructure development

BBMP takes its payment system online for advertising department

In Viewpoints By M4G Bureau - November 03, 2015

According to BBMP, all outdoor media will come under this new system, where permission for self and commercial hoarding are only allowed through online system.

Kerala Advertising Industries Association launch their official website

In OOH News By Athira Nair - November 02, 2015

Providing all information about KAIA and its members, the association launched this website for the betterment of the association as well as its members.

Indigo Nation goes outdoor across 5 towns in UP

In Campaigns By Satarupa Chakraborty - November 02, 2015

Indigo Nation selected five towns including Lucknow, Kanpur, Sriganganagar and Amravati for this outdoor campaign.

Mother Dairy claims purity through Delhi Metro

In Campaigns By Satarupa Chakraborty - November 02, 2015

They have chosen Line III (Blue Line) which is from Dwarka to Noida/Vaishali because of its longest and busiest route covering 51 stations and 15 lakh commuters per day.

'Asbah' relies heavily on OOH

In Campaigns By Nabamita Chatterjee - October 28, 2015

The brand with a wide range of staple food products is strategically running the campaign on major arterial roads across the city for recurring exposure and brand recall.

Adidas boosts its image before Bengaluru Marathon

In OOH News By Satarupa Chakraborty - October 27, 2015

As prelude to the much hyped Bengaluru Marathon, adidas executed a brand activation at Koramangala Indoor Stadium in Bengaluru to promote its newest footwear range'Boost' through an activation spanning over two days.

Vodafone Bazaar connects with masses for economic deals

In Campaigns By Satarupa Chakraborty - October 27, 2015

Vodafone's new campaign reaches out to its existing and prospective pre-paid base, targeting the lower echelon of Delhi population by engaging them in activities and household rewards. Named as Vodafone Bazaar, the campaign also acknowledged to support the brand's existing customer base belonging to lower income group.