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4573 News Found
Novelty is essential for brand campaigns: Satabdi Ghosh
In OOH News By VJ Media Bureau - March 17, 2016
Speaking at the East Talks OOH conference in Kolkata today, Satabdi Ghosh, Senior Executive, Anandabazar Patrika stressed on four major points significant to the development of Outdoor industry
Carat India wins media mandate for Columbia Asia Hospital
In OOH News By Satarupa Chakraborty - March 14, 2016
Carat India has won the consolidated media mandate of Columbia Asia Hospital and the agency will manage the brand's OOH account too.
Amit Sarkar, Ex India Head of WPP's OOH Agency Kinetic, launches'NOMAD'
In OOH News By VJ Media Bureau - March 10, 2016
The strength of NOMAD comes from the skill pool brought in by individuals with extensive work experience in full service media agencies, OOH, digital services and also technology boutiques;
Arena Media wins the integrated media mandate for Bagrry's
In OOH News By Satarupa Chakraborty - March 08, 2016
Arena Media bags the integrated media mandate of FMCG brand Bagrry's that will include the brand's OOH practices. The account will be handled from Arena's Gurgaon office.
Vodafone's high decibel 4G brand activation in Delhi and Mumbai
In Campaigns By Satarupa Chakraborty - March 08, 2016
Vodafone 4G campaign recently went into an outdoor overdrive with metro rail branding, mall activations and traditional OOH
"We are always open to innovations in our OOH campaigns"
In Viewpoints By M4G Bureau - March 04, 2016
UNIBIC believes in planning its OOH campaigns to create an instant impact on the customers and also make sure to register the brand in their mind for a longer period.
ABID INTERIORS 2016 connects with its target group via outdoor
In OOH News By Nabamita Chatterjee - March 03, 2016
To reach maximum number of people and drive in footfalls to the event, the association has rolled out a strategic outdoor campaign in Kolkata with 40 billboards
Samsung Gear S2 goes innovative with its OOH campaign
In Campaigns By Satarupa Chakraborty - March 01, 2016
As part of its launch campaign, Samsung Gear S2 rides on innovative LED outdoor in all important vantage points of Delhi-NCR, Mumbai and Bangalore.
Goodricke warms up Kolkata Book Fair with life-sized teacups
In Campaigns By Satarupa Chakraborty - February 29, 2016
Leading tea brand Goodricke taps a potential TG at the legendary Kolkata Book Fair 2016 by creating dramatic installations of teacups and teapot.
Kinetic launches SAS to measure OOH campaigns' social media reach
In OOH News By Satarupa Chakraborty - February 29, 2016
Kinetic Worldwide launches a SAS tool to directly measure and quantify any OOH campaign's social media reach and awareness.