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Delhi Metro looking for revenue opportunities through advertising: Sharat Sharma
In OOH News By VJ Media Bureau - June 18, 2016
From its humble beginnings in 2002, the Delhi Metro has come a long way in 2016 and is looking for greater avenues and opportunities towards increasing revenues through outdoor advertisements.
Advertising industry needs to look towards the environment: Avijit Dubey
In OOH News By VJ Media Bureau - June 18, 2016
Looking beyond generation of revenues, Avijit Dubey, National Business Manager, Tyvek Graphics, called upon the advertising fraternity to give itself a green edge and take responsibility towards saving the environment.
It's Time for outdoor advertising in India to evolve: Emraan Kureshi
In OOH News By VJ Media Bureau - June 18, 2016
Media has transformed newspapers into e-papers and television into mobile apps and now is the time for the outdoor to evolve.
"Our plans may sound too ambitious, but we are fast paced towards meeting themâ€
In OOH News By VJ Media Bureau - June 18, 2016
Shunning the ambiguity of bureaucratic plans, RP Thakur, Executive Director, Non Fare Revenue, Ministry of Railways, took us through the most advanced plans on infrastructures and technologies.
No limit to innovation on metro networks: Sanjay Kapoor
In OOH News By VJ Media Bureau - June 18, 2016
Commuters are travelling on metro in great numbers and this has increased chances of innovation and expansion for outdoor advertising, said Sanjay Kapoor, GM & Head Corporate Communications, PR & Marketing, L&T Metro Rail (Hyderabad) Ltd.
"Challenges in Indian OOH are pretty much like the scene worldwideâ€
In OOH News By VJ Media Bureau - June 18, 2016
Resonating fellow speakers' opinions that OOH is fascinating and pose tremendous amount of possibilities, David Payne, Director, Mediabridge, UK, took us through some amazing OOH campaigns around the world along with presenting some real-time scenario.
How Technology Can Transform Indian OOH: Open House at OAC 2016
In OOH News By VJ Media Bureau - June 18, 2016
During the open house, the audience were divided into teams of six and made to dwell upon ways technology could alter the nature of outdoor advertising in India.
OOH will complement digital and boost its growth: Sanjeev Goyle
In OOH News By VJ Media Bureau - June 18, 2016
Presenting the most futuristic session,"Planner's Purse 2025†on Day 1 at OAC 2016, Sanjeev Goyle, CEO - OOH & Rural, IPG Mediabrands explained that OOH is lagging behind as the industry has failed to keep pace with evolving nature of brands as well as consumers.
The Quintessential OOH Quiz held at OAC 2016
In OOH News By VJ Media Bureau - June 18, 2016
The quiz was hosted by Nabendu Bhattacharyya, MD, Milestone Brandcom who held the audience in rapt attention with his exciting and engaging questions.
Adapt to be creative for the medium: Sanjeev Handa
In OOH News By VJ Media Bureau - June 18, 2016
Presenting his topic'Driving in Top Gear with OOH' on Day 1 at OAC 2016, Sanjeev Handa, Vice President and Head of Marketing, Maruti Suzuki India Limited spoke on the challenge of standing out and the hard task of choosing a medium that amplifies the brand\'s visibility and message.