Aneil Deepak puts in his papers at DDB Mudra

In OOH News By Satarupa Chakraborty - August 24, 2016

Aneil aka Andee was instrumental in bagging Mudra 300+ award haul that made DDB MudraMax the"campaign” specialist agency for the years - 2010, 2011 and 2012.

Media 360 Degree implements Edge1 OOH Software

In OOH News By Satarupa Chakraborty - August 23, 2016

Bengaluru based OOH Company, implements Edge1 to power entire OOH sales and operational workflow

Myntra's new'Try and Buy' campaign takes the OOH route

In Campaigns By Satarupa Chakraborty - August 23, 2016

Online fashion marketplace Myntra targets fashion savvy youth of Bangalore through outdoor media when it came to publicising their new feature"try and buy”.

LG steps forward in making India cleaner

In OOH News By Satarupa Chakraborty - August 22, 2016

Consumer durables major LG India, in a unique outdoor activation, involved all LG outlets and their employees to contribute towards cleaner surroundings as their contribution in"Swachh Bharat Abhiyaan”

Kinetic India drives Nicotex's quit smoking OOH campaign

In Campaigns By Nabamita Chatterjee - August 22, 2016

To enhance the communication, the brand did an LED innovation on billboard highlighting the features of the product at key congregation points.

OOH Advertising up 4.1% in Q2 2016

In Digital OOH By VJ Media Bureau - August 22, 2016

Year-to-date 2016 the OOH industry is up 3.8 percent, and is outperforming the local media sector, which was down the first half of 2016, according to an OAAA analysis of Kantar Media data.

Cadbury Maha Pack goes big on outdoor

In OOH News By Satarupa Chakraborty - August 17, 2016

Cadbury Maha Pack rolls out a launch campaign involving traditional formats and innovations through outdoor in Mumbai.

Airtel's 3D holographic promotion with Kabali shakes up the industry!

In Campaigns By Daya Kingston - August 17, 2016

The van toured 40 theatres, two beaches and 20 hotspots in Tamil Nadu and attracted a huge crowd which gave them good mileage. The innovation garnered attention from national and international media such as the BBC, CNN-IBN, NDTV and others.

Vizeum appointed as Media AOR for TCL Corporation

In OOH News By Nabamita Chatterjee - August 16, 2016

It is estimated that the marketing spends for the brand will be around Rs.35 Crores.

Dixcy returns to Madison Media Sigma

In OOH News By VJ Media Bureau - August 16, 2016

India's leading innerwear brand Dixcy has once again partnered with Madison Media Sigma with the account of Rs 50 crore for the brand's promotion.