Quantum Outdoors deepens footprint in south Delhi

In OOH News By Satarupa Chakraborty - October 03, 2016

Quantum Outdoors has won branding rights on 8 unipoles and 1 public utility branding in premium locations of south Delhi

Cadbury Dairy Milk's digital OOH initiative goes viral on Friendship Day

In Campaigns By Nibedita Saha - September 30, 2016

Posterscope India executed the live billboard campaign for Cadbury Dairy Milk brand which became a massive viral phenomenon within an hour of the billboard going live

Himani Best Choice launches"Haajar Haater Durga” campaign ahead of Puja

In Campaigns By Nabamita Chatterjee - September 30, 2016

The brand sees great value in going big in the outdoor in Kolkata and rest of West Bengal during the festive season

Dr. Fixit goes outdoor with waterproofing solutions

In Campaigns By Nibedita Saha - September 29, 2016

The OOH campaign, spanning two weeks, has been planned and executed by leading specialist agency MOMS Outdoor Media Solutions covering cities like Mumbai, Pune, Nagpur and Surat

Raj Super White Soap dominates Ludhiana outdoor landscape

In Campaigns By Satarupa Chakraborty - September 29, 2016

Leading regional OOH firm Lead Ads had planned and executed the campaign in Ludhiana. The OOH firm used some 86 OOH media sites that included hoardings, bqs, mall media, and ambient media, to give the new brand a domineering presence in the outdoor

Myntra's"Try and Buy” value proposition goes big in 7 cities

In Campaigns By Satarupa Chakraborty - September 28, 2016

Ecosys OOH has planned and executed the 7-city campaign

Heineken makes a starry presence in Salt Lake City, Kolkata

In Campaigns By Nabamita Chatterjee - September 28, 2016

The innovation was conceptualised by the brand along with the specialist media agency OAP while the execution was carried out by the OOH media owning firm Enkon

Brand activation broadens OOH canvas

In OOH News By VJ Media Bureau - September 27, 2016

Orienta Cine Advertising planned and executed brand activation for two major brands - Oppo and Ola Cabs - with a good measure of success. There is growing opportunity for brand activation to be conducted in both Metro and non-Metro cities

PNB Housing depicts wildlife to exemplify bank's robust growth story

In Campaigns By Satarupa Chakraborty - September 26, 2016

DDB Mudramax was the media and outdoor agency for the campaign while MASH Advertizing (a Percept Hakuhodo company) delivered the creative expressions

Del Monte goes outdoor with"works every time” promise

In Campaigns By Satarupa Chakraborty - September 22, 2016

The OOH campaign in Delhi NCR is part of the brand's 360 degree campaign that includes brand activation