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4575 News Found
UK's Talon launches new benchmarks for OOH advertising effectiveness
In Digital OOH By VJ Media Bureau - November 25, 2016
Talon will be using the data to continue to demonstrate to clients how OOH works and to set and compare KPIs by category, type of advertiser and OOH format
TECOM Group, JCDecaux SA in pact to pioneer state-of-the-art digital ad solutions
In Digital OOH By VJ Media Bureau - November 25, 2016
The futuristic project will see sustainable creative installations integrated within Dubai Media City, Dubai Internet City and Dubai Knowledge Park
Royal Enfield rides on Rider Mania
In OOH News By Satarupa Chakraborty - November 24, 2016
The three-day motorcycling extravaganza hosted thousands of motorcycling enthusiast from India and from several continents across the globe
Gujarat: Key destination for brands
In OOH News By VJ Media Bureau - November 23, 2016
Gujarat is one of India's most dynamic state economies with a strong industrial base. The state has maintained a higher annual GDP growth than the average annual GDP of the country, powered by robust FDI inflows, physical infrastructure expansion, growing disposable income levels and higher purchasing power. The stage is set for the OOH industry to leverage the state's economic progress.
"Domain expertise can make outdoor do wonders"
In Viewpoints By M4G Bureau - November 23, 2016
While the biggest of brands are still figuring out what kind of an OOH creative can stir maximum impact, security gadgets brand CP Plus has quite nailed the thing. Yogesh B Dutta, Chief Operating Officer, CP Plus speaks on the key success factors for OOH campaigns.
"Moving, interactive hoardings can spur more innovations"
In Viewpoints By M4G Bureau - November 22, 2016
Hyundai is a highly visible brand on premium and strategically located media at airports and malls. The brand also uses interesting augmented-reality based activations time to time. Puneet Anand, General Manager & Group Head - Marketing, Hyundai Motor India Limited, shares his thoughts on how the brand perceives outdoor advertising.
Will the demonetisation drive curb OOH spends?
In OOH News By VJ Media Bureau - November 21, 2016
The demonetisation drive seems to have varying impacts on different industries, many of which take the OOH route to connect with their respective target audiences and consumers
Voodooh creates a bigger picture for DOOH in UK
In Digital OOH By VJ Media Bureau - November 21, 2016
The UK's latest digital out-of-home production and consultancy company Voodooh is headed up by three industry stalwarts from outdoor giants Clear Channel, JCDecaux and Ram Vision
Havas bags integrated media mandate for Swiggy
In OOH News By Satarupa Chakraborty - November 18, 2016
Havas Media Group has bagged the integrated media mandate for online food ordering app Swiggy. The account will be handled by agency's Bangalore office and will have focus on OOH.
Bigg Boss keeps an eye on airport cab travellers
In Campaigns By Satarupa Chakraborty - November 16, 2016
CASHurDRIVE executes the cab branding of Viacom 18's Bigg Boss in Delhi and Mumbai