NDMC floats tender for unipoles in 8 clusters

In OOH News By Satarupa Chakraborty - December 12, 2016

The bids are for ad rights on some 100 unipoles and a few FOBs and subways

UK's Ocean unveils Piccadilly Lights Transformation

In Digital OOH By VJ Media Bureau - December 12, 2016

Coca-Cola, which has been present at the location since 1954, and fellow incumbent Samsung, have confirmed their long standing commitments to the new Lights.

SDMC floats tender for ad rights in BRT Corridor

In OOH News By Satarupa Chakraborty - December 08, 2016

The tender is for 10 unipoles, 8 toilet blocks and 50 flag signs. Flagsigns will be used for both social messaging and commercial advertising purposes

HT Leadership Summit marks big presence on Delhi OOH canvas

In Campaigns By Satarupa Chakraborty - December 08, 2016

Steadfast Viewcom, the OOH & Experiential unit of Span Communications, was selected to plan and execute the campaign. Only premium mediums with high visibility index ratio were used for the campaign

Smartphone brand Mi checks in to metro airports

In Campaigns By Satarupa Chakraborty - December 05, 2016

The 3-month campaign, planned and executed by Times OOH, connects with the brand's high-flying target audience

OOH perfectly placed to stoke E-commerce sales in Europe, says a report

In Digital OOH By VJ Media Bureau - December 05, 2016

A recent international study that was conducted in UK, France, Netherlands and Spain reveals that European consumers splash out on friends and family during the six weeks run up to Christmas

SDMC ad revenues take a sharp northbound curve

In OOH News By Satarupa Chakraborty - December 02, 2016

As opposed to Rs 45 crore ad revenues earned last year, SDMC has already earned Rs 75 crore this fiscal year and aims to mop up around Rs 120 crore by the end of FY2016-17, a near three-fold ad revenue growth

People's edgy trends strut on Bengaluru's OOH firma

In Campaigns By Satarupa Chakraborty - December 02, 2016

Laqshya Solutions gives the fashion brand the pride of place at 40 prominent locations in the city

Noomi Mehta joins FEPE International board

In OOH News By VJ Media Bureau - December 01, 2016

FEPE International is now a truly global organisation and I'm delighted to be able to bring an increased Asian perspective to the important work FEPE is doing, says Noomi Mehta

Abof builds an iconic presence for Skult

In Campaigns By Satarupa Chakraborty - November 29, 2016

Laqshya Solutions has executed the campaign in Bengaluru, Mumbai, Goa, Chandigarh, Guwahati, Mangalore, Surthkal and Manipal, targeting the E-commerce shoppers' universe