Bright Outdoor executes BJP campaign in Mumbai

In OOH News By VJ Media Bureau - January 31, 2017

The OOH firm has wrested the exclusive rights to execute BJP campaigns in Mumbai and rest of Maharashtra

Zee Cinema' enthralls OOH audience with Bar Bar Dekho's'Kala Chashma'

In Campaigns By Satarupa Chakraborty - January 31, 2017

Active Media Innovations crafted the highly innovative OOH campaign and activations

Beijing JHF Technology moving to much larger manuf. facility, new demo centre coming up in Bangkok

In OOH News By VJ Media Bureau - January 27, 2017

At a recently held international press meet in Bangkok, the company laid out its growth plans and brand positioning, in sync with its goal of becoming a $250 million company by 2018

Central showcases its experiential retail through OOH prism

In Campaigns By Satarupa Chakraborty - January 25, 2017

Central, after rebooting its retail design into HD experiential one, has launched a powerful OOH campaign in Delhi and Bengaluru. Street Talk has executed the campaign in Bengaluru.

DDB MudraMax, Star Plus promote'Dil Hai Hindustani' in most innovative ways

In Campaigns By Nabamita Chatterjee - January 25, 2017

To create awareness about Star Plus's ongoing reality show'Dil Hai Hindustani' and to create a buzz about its unique format, Star Plus and DDB MudraMax created three exclusive concepts for'on ground' activations - A Bollywood concert hosted at a Railway station, a live billboard concert and a bus stop that turns into a piano.

DMRC awards naming rights of 12 Metro stations; Pioneer Publicity bags 8

In OOH News By Satarupa Chakraborty - January 24, 2017

In a recently concluded tender for naming rights at DMRC stations, Pioneer has bagged the rights at 8 stations while Planet, Signpost, Explomedia and builder brand Supertech have won rights at one station each.

Railways signals major DOOH arrival at stations, plans to tap OOH potentials along tracks

In OOH News By Satarupa Chakraborty - January 23, 2017

Indian Railways has decided to turn all signages within the stations, and on platforms and FOBs of 2,000 A-D class stations into only digital ones. Plans are afoot to tap the largely unexplored advertising opportunities along the railway tracks

BJP campaign travels to the highest altitudes in Uttarakhand

In Campaigns By Satarupa Chakraborty - January 23, 2017

US Advertising Agency planned and executed the 40-day campaign covering more than 5 lakh sq. ft of ad space using some 2,000 sites

Digital billboard ads target wealthy drivers in UK

In Digital OOH By VJ Media Bureau - January 23, 2017

The Bermuda Tourism Authority used vehicle recognition technology in four digital billboard locations in Britain to connect with wealthy drivers. The cameras detected vehicle registration number plates and used an anonymised vehicle specification database to identify the make, model and colour of the vehicle sitting at the traffic lights.

Clear Channel International launches OOH programmatic buying tool

In Digital OOH By VJ Media Bureau - January 20, 2017

The tool makes the media simpler to plan, buy, optimise and measure through familiar buying technologies offering data-fueled audience-based solutions in real time, says William Eccleshare, chairman and chief executive of Clear Channel International