UPSRTC gears up to promote media opportunities in a big way

In OOH News By Rajiv Raghunath - April 25, 2017

The Corporation is planning to provide space for hoardings, unipoles, LCD screens, gantries at the bus stations and bus panels on 6,500 buses. On the anvil is also the plan to upgrade 44 important bus stations.

Vritti iMedia extends Audiowala Bus Stand reach to HP, Haryana

In OOH News By M4G Bureau - April 25, 2017

Vritti iMedia, pioneers of Audiowala Bus Stand media, has won the sole rights on the Public Announcement System (PAS) in HP and Haryana state bus transport corporate bus stations

RB joins NDTV to drive'Swachh India' goals

In OOH News By M4G Bureau - April 25, 2017

RB in partnership with campaign ambassador Amitabh Bachchan and NDTV has kicked off the 4th year of NDTV - Dettol Banega Swachh India campaign with #Mere10Guz activation

Kinetic WW India launches Aureus & Aviator

In OOH News By M4G Bureau - April 21, 2017

Kinetic WW India has launched a state-of-the-art OOH planning tool - Aureus and a specialised airport division - Aviator

Ecosys OOH revs up Renault Kwid Climber to"Live for More Style”

In Campaigns By Namisha Raj - April 21, 2017

The core objective of the OOH campaign was to position the car as a latest fashion while highlighting striking colors and SUV look of the car.

Travellers enjoy Samsonite's VR game at Sydney airport

In Digital OOH By Rajiv Raghunath - April 21, 2017

Samsonite's VR game immerses travellers into three Paris locations with Oculus Rift VR headsets and was designed by oOh!media's experiential agency oOh! Edge as part of an activation created collaboratively with Posterscope and Dentsu Mitchell.

Park Avenue deo wafts through the OOH air

In Campaigns By Rajiv Raghunath - April 20, 2017

MOMS Outdoor Media Solutions planned and executed the Park Avenue deo campaign that ran for 14 days in six key cities -- Mumbai, Delhi, Kolkata, Bengaluru, Hyderabad and Chennai.

Total Quartz takes cue from badminton to highlight car fitness mantra

In Campaigns By M4G Bureau - April 19, 2017

Posterscope India has planned and executed the campaign using a mix of billboards, gantries, unipoles and pillars for impact and bus shelters, bus wraps and mobile vans for reach.

Augmented reality is adding a new string to OOH bow

In Digital OOH By M4G Bureau - April 19, 2017

AR can turn the device in people's hands into an interactive platform that bridges the online and the offline worlds

RAW Pressery makes a big splash with its'Only The Fruit' proposition

In Campaigns By Namisha Raj - April 18, 2017

RAW Pressery has launched a multi-city campaign to showcase its"natural and unprocessed” offerings.