Taj Swarna draws attention of flyers at Amritsar airport

In Campaigns By Bhawana Anand - May 18, 2017

Orange Solutions which holds the media rights at this airport helped Taj Hotels create high visibility for their new property through impactful displays at the common exit, and arrival and departure areas.

Zenith to handle media duties of PayU brands Citrus Pay, LazyPay

In OOH News By M4G Bureau - May 17, 2017

Zenith, part of Publicis Media India, has won the full range of media duties including OOH of payments solutions brands Citrus Pay and LazyPay. Both are part of fintech company PayU India.

Kalyan Jewellers to strengthen its Global presence; revisits creative mandate

In OOH News By M4G Bureau - May 17, 2017

Empanels Ogilvy and L&K Saatchi & Saatchi for creative duties in India and global markets.

OnePlus opts for onground activation to build customer base

In Campaigns By Bhawana Anand - May 17, 2017

The brand activation was conducted at DLF Mall Of India in Noida.

Mumbai airport world's busiest single-runway airport

In OOH News By Bhawana Anand - May 16, 2017

Mumbai airport's rise to the top is representative of the sharp spike in India's domestic and overseas civil aviation traffic which augurs well for the bustling airport advertising business.

DDB MudraMax appoints Sommnath Sengupta as Head-Tech Innovations, OOH & Experiential

In OOH News By M4G Bureau - May 16, 2017

With the DDB Mudra Group moving towards digital driven transformation; Sommnath would be playing a pivotal role at DDB MudraMax by putting digital and tech at the heart of each campaign.

Geopath/OAAA National Convention & Expo makes grand beginning in New Orleans

In OOH News By Vasant Jante - May 16, 2017

The opening day featured the inauguration of the Expo as also an innovative fashion show, among other major attractions

SDMC brings down media on public utilities, Laqshya calls action arbitrary

In OOH News By Bhawana Anand - May 15, 2017

Laqshya Media Group now plans to escalate the matter and claim damages from the authority. The OOH firm held media rights on a set of public utilities that were awarded to it by Delhi Tourism Department

Pan Vilas makes a striking presence in Ahmedabad

In Campaigns By Bhawana Anand - May 15, 2017

Ideated and executed by Grey Parrot agency, the brand has also been featured on an LED billboard

OOH most effective in driving online activity, says study

In Digital OOH By M4G Bureau - May 15, 2017

A Nielsen OOH survey has found that OOH delivers more online activity per ad dollar spent compared to television, radio, and print.