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4575 News Found
Apollo Tyres focuses on iconic installations at airports
In Campaigns By Bhawana Anand - May 25, 2017
The brand has put up an iconic installation at the Chennai airport where the media rights are held by TDI International.
East Delhi Corporation invites bids for unipoles, flag signs, toilet block
In OOH News By M4G Bureau - May 24, 2017
The media included in the tender covers key locations in the East Delhi Zone such as Mayur Vihar, Vivek Vihar, Akshardham, Anand Vihar
Vivo dominates high visibility areas of Patna airport
In Campaigns By Bhawana Anand - May 24, 2017
The smartphone brand has taken up the airport media for branding for a period of two years. Century Group of Companies which holds the media rights at this airport has executed the branding.
ZEE TV creates an OOH atmosphere for'Dangal'
In Campaigns By M4G Bureau - May 23, 2017
Brandscope India planned and crafted most eye-catching innovations to promote the Zee TV world television premiere of the Bollywood blockbuster
Ola partners BarTalk to curb drunk driving via DOOH messaging
In Campaigns By Bhawana Anand - May 23, 2017
Supported by the Delhi Police Department, the initiative aims to create awareness against drunk driving among pub-goers through digital displays with real-time bar offers & display messages from Delhi Police and Ola.
English Oven establishes brand presence in Delhi NCR with impactful OOH campaign
In Campaigns By Bhawana Anand - May 22, 2017
The Social Street planned the 14-day campaign. The post campaign survey revealed 84% creative recall and of that, 62% had brand recall.
Geopath ties up with Ayuda[x] to power new OOH audience measurement solution
In Digital OOH By M4G Bureau - May 22, 2017
Through Geopath's Insights Suite, members will have access to granular data that will make outdoor advertising one of the most well-¬measured and reactive channels for all marketers.
Daikin crafts a cool place for bus commuters, wows Delhi
In Campaigns By Bhawana Anand - May 19, 2017
Laqshya Solutions ideated and executed the landmark air conditioned BQS innovation
OOH delivers maximum ROI, says an OAAA report
In Digital OOH By M4G Bureau - May 19, 2017
While TV and radio are high in diminishing returns, OOH delivers linear incremental returns in general, offering consistent ROI growth, says report.
Data is key to working out accurate OOH ROI: Jim Spaeth at Geopath/OAAA Convention
In OOH News By Vasant Jante - May 18, 2017
Jim Spaeth, Co-Founder of Sequent Partners, highlighted the importance of evaluating each format and creative execution in order to arrive at an accurate ROI of a campaign. The quality of evaluation findings would hinge on the quality of data used.