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4575 News Found
DAVP spent Rs 186.59 crore on outdoor publicity in FY2016-17
In OOH News By M4G Bureau - July 21, 2017
DAVP advertisements promote government policies, schemes and events
Bulls Eye Media bags rights on Jaipur Metro media
In OOH News By Bhawana Anand - July 21, 2017
The OOH firm has won the rights on 11 stations covering a variety of media that include static, backlit and roller standees.
Pioneer Publicity wins media rights at Dehradun Airport
In OOH News By Bhawana Anand - July 20, 2017
Pioneer Publicity has won the rights on media placed both outside and inside the airport, adding up to about 6,000 sq. ft of advertising space. The contract is for a period of 10 years.
Madison Media brings on board Saurabh Tyagi to head Titan Media AOR
In OOH News By M4G Bureau - July 19, 2017
Saurabh has 13 years of experience across media agencies of the likes of Mindshare, Zenith Optimedia, Maxus, Starcom Mediavest and Madison Media across markets
OOH will make up only 2% of M&E industry by 2020: EY report
In OOH News By M4G Bureau - July 19, 2017
The report titled ’Digital inflection point: Indian media and entertainment’, released at the FICCI-IIFA Global Business Forum in New York, states that the Indian M&E industry is expected to touch USD34.8 billion, witnessing a CAGR of 11.8% over 2016-21
Walki Group launches new ‘green’ outdoor printing & imaging solutions
In OOH News By M4G Bureau - July 18, 2017
Using ultra-light, tear resistant and recyclable raw materials, the Walki Group has developed new `green\' print media by combining specific base materials and functional polymers
Shripad Kulkarni to address OAC 2017 on media planning
In OOH News By M4G Bureau - July 17, 2017
Shripad Kulkarni, Managing Director of Vizeum India, will address the upcoming OAC 2017 on the theme of What will it take for media planners to believe more in OOH? and also participate in the panel discussion on the same theme, moderated by Shashi Sinha, CEO, IPG Mediabrands India
Outreach Advertising wins ad rights at 8 Assam state bus terminals
In OOH News By Bhawana Anand - July 17, 2017
The OOH firm also brings on board Swapan Sinha as GM to reinforce customer satisfaction levels and streamline the business ops
ITW Consulting bags title, in-stadia ad rights of India cricket tour of Sri Lanka
In OOH News By M4G Bureau - July 17, 2017
The exclusive deal involves title rights, on-ground and in-stadia advertising rights for all the cricket matches played during the ongoing Sri Lanka v/s Zimbabwe and forthcoming Sri Lanka v/s India series
L’Oreal showcases the ‘Magic Touch’ in the outdoor, uses innovations to drive product awareness
In Campaigns By Bhawana Anand - July 17, 2017
Milestone Brandcom undertook the media planning and buying for this campaign. Targeting the female audience in the 30-50 age group in particular, via high potential areas for NCCS A, the campaign was executed in Mumbai, Delhi, Kolkata and Bengaluru for 15 days.