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4575 News Found
“Live life on your own terms and remain special” opines Anupam Kher
In OOH News By Nabamita Chatterjee - July 28, 2017
The 13th edition of Outdoor Advertising Convention (OAC), 2017 commenced with an encouraging and inspirational talk by actor Anupam Kher on ‘How to carve your own niche in a competitive world’
India's ad revenues to grow at +12.6% CAGR: Magna forecast
In Research By M4G Bureau - July 27, 2017
OOH will grow at +12% in 2017. Technology integration will increase effectiveness and help DOOH to drive ad spends.
Indian OOH likely to grow at 10%: Dentsu Aegis Network forecast
In Research By M4G Bureau - July 27, 2017
Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema are analysed to grow around 12% and newspaper around 8%.
Bollywood icon Anupam Kher to address OAC 2017 tomorrow
In OOH News By M4G Bureau - July 27, 2017
The highly acclaimed actor, speaker and author who is also a recipient of Padma Shree and Padma Bhushan, will speak on the theme of ‘How to carve your own niche in a competitive world’, on Day 1 of OAC 2017
EpicTV builds the big picture for its new shows in the outdoor
In Campaigns By M4G Bureau - July 27, 2017
Laqshya Solutions planned and executed the 60-day campaign using a gamut of OOH formats
HD technologies showcase in-stadia branding at India-SL Test matches
In Digital OOH By M4G Bureau - July 26, 2017
Seagrams Royal Stag Cricket Gear and Servo Lubricants have signed up the deal for Title and Powered by on-ground partners of the India Tour of Sri Lanka Cricket Test Series 2017, handled by ITW Consulting
OAC App to be launched at OAC 2017
In OOH News By M4G Bureau - July 26, 2017
The App will enable the users to access event details, speaker and Jury profiles, networks with a large number of delegates, participate in the Q&A sessions and the open Quiz, as also share individual feedback on the OAC modules
DDB MudraMax uses interactive technology to showcase ‘The Forevermark Journey’
In Digital OOH By M4G Bureau - July 26, 2017
The Forevermark Journey wall, technology advanced training kiosk, 2D transparent display unit and a 360 degree photo booth were the few innovations crafted by the agency
Bank of Baroda etches its brand on Andheri Metro Station name
In Campaigns By M4G Bureau - July 25, 2017
Through the station branding initiative the bank is leveraging its digital competency by offering anytime, anywhere banking experience. The bank is also exploring to offer more state-of-art-technology products and services through this platform.
Assam Tourism casts a spell on tourists with Ambubachi Mela promotion
In Campaigns By Bhawana Anand - July 21, 2017
Outreach Advertising planned and executed the massive campaign