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TVS Motor engages Retail Story to drive Scooty campaign
In OOH News By M4G Bureau - August 04, 2017
The agency will be responsible for sales lead awareness of TVS Motor in Tier 2 & 3 cities by branding kirana stores in South India
‘OOH is primed for accelerated growth’
In OOH News By Nabamita Chatterjee - August 04, 2017
Noomi Mehta, Chairman, IOAA, pointed out that in the coming years the growth opportunities for the outdoor industry will grow manifold in tandem with the national economy and rapid development of industrial and business infrastructure that include industrial parks, smart cities, etc.
JCDecaux crafts super premium media at The Collection, UB City
In OOH News By M4G Bureau - August 03, 2017
The luxury mall located in Bengaluru houses a mix of highly sophisticated digital and static media, providing an uncluttered environment for brand advertising
‘Game of Thrones’ connects with Hotstar audience via OOH
In Campaigns By - August 03, 2017
As part of a multimedia campaign, over 50 billboards with the title 'Torrents Morghulis' were strategically placed in key locations across Mumbai, Delhi and Bengaluru by The Social Street.
Laqshya’s wins top award in CSR category for Daikin OOH campaign
In OOH News By M4G Bureau - August 02, 2017
The Responsible Business Awards recognise the contribution of companies that put social and environmental concerns at the heart of their strategy
Expand, measure, plan & localise OOH: Rajesh VL
In OOH News By Nabamita Chatterjee - August 01, 2017
G Sharath Chandra, President, Times OOH / TIML said that it is necessary to promote a dialogue or conversation between the end customers and the advertisers through out of home media, while Naren Patel, CEO, Primesight, UK, pointed that the key to success in OOH business rests on the development of measurement metrics
OOH industry should work in an integrated manner: Panel
In OOH News By Nabamita Chatterjee - August 01, 2017
A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands India as the Moderator, and Mamatha Morvankar, MD – West, OMD India, Vanita Keswani, CEO, Madison Media Sigma and Shripad Kulkarni, MD, Vizeum India as the co-panelists
Orient Electric appoints Lodestar UM as Media AoR
In OOH News By M4G Bureau - August 01, 2017
Lodestar UM with its proven planning process, coupled with deep insights and solutions led approach will strive to create a strong and differentiated go-to-market strategy – cutting through the clutter
OAA 2017 winners awarded
In OOH News By M4G Bureau - July 31, 2017
26 different companies won the awards. Madison won 3 Golds, while DDB Mudra Group won 2 Golds. Overall, Madison OOH won 10 metals, while DDB Mudra Group won 6. Posterscope, Rapport Outdoor Advertising, Atin Promotions & Advertising, and Tribes Communication won 3 each.
“Amalgamation of digital and traditional OOH is the future”
In OOH News By Nabamita Chatterjee - July 29, 2017
Naren Patel, CEO, Primesight, UK throws light on ‘How digital technologies, automation are driving OOH growth’ at OAC, 2017