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4575 News Found
Interactive bus shelters in San Francisco act like virtual aquariums
In Digital OOH By M4G Bureau - August 12, 2017
The dynamic digital screens display a beautiful underwater scene full of colour and natural motion, featuring a fashionable cuttlefish
BMW 5 Series slips into cruise mode on OOH landscape
In Campaigns By Bhawana Anand - August 12, 2017
The campaign, planned and executed by Greenline Glo – a Lodestar UM Group company – was positioned to connect with the high-income group in particular.
Xposure to manage media for Ralson Tyres
In OOH News By M4G Bureau - August 11, 2017
The pitch process covered both the planning and buying aspects of the business and the mandate is effective immediately.
Smartron srt.phone connects with audiences in a flash
In Campaigns By M4G Bureau - August 10, 2017
Kinetic WW India planned and executed a clutter breaking activity that amplified the brand’s OOH campaign.
Uber cranks up branding at IGIA using a mix of digital & static formats
In Campaigns By Bhawana Anand - August 09, 2017
The tactical campaign was executed using a mix of digital screens, video wall, and conveyor belt scrollers
Supreme Court gives green signal to New Outdoor Advertisement Policy for Delhi
In OOH News By Bhawana Anand - August 08, 2017
Outdoor Advertising Policy 2017 will replace the existing 2008 policy with new rules & regulations like ban on promoting "nudity, racism, drugs, cruelty to animals or any kind of violence” and no ads in the national parks, historical monuments, world heritage areas and religious places.
WB Govt invites bids for FIFA Under 17 World Cup 2017 branding
In OOH News By M4G Bureau - August 08, 2017
This tender includes OOH publicity branding covering the traditional and ambient formats for the duration of 30 days at several venues.
IPG Mediabrands India launches new Data Management Platform with MediaMath
In OOH News By M4G Bureau - August 08, 2017
The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.
Havas Media bags integrated media mandate of Faircent.com
In OOH News By M4G Bureau - August 08, 2017
The brand has tied up with Havas Media to launch their first-ever 360-degree advertising campaign across mediums.
“Moving, interactive hoardings can spur more innovations”
In Viewpoints By Satarupa Chakraborty - August 08, 2017
Automobile brands are among the leading advertisers in Indian OOH space. If we consider only static OOH sites in India, automobile major Hyundai Motor India is present on some 500 hoardings in urban India and 300 in rural India. Hyundai is also highly visible on premium and strategically located media at airports and malls. The brand has also used interesting augmented-reality based activations time to time. Outdoor Asia speaks to Puneet Anand, General Manager & Group Head – Marketing, Hyundai Motor India Limited, on how the brand perceives outdoor advertising. Edited excerpts: