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‘DOOH media communicates much more effectively than classic media’
In Digital OOH By M4G Bureau - August 18, 2017
Tim Bleakley, CEO, Ocean Outdoor, talks about the Group’s pioneering DOOH media initiatives and investments, and what it took to develop super-premium, iconic media sites. Edited excerpts of the interview:
‘If investments are delayed till the ground is right, it will be too late’
In Digital OOH By M4G Bureau - August 18, 2017
There is no straight answer to the question – when will DOOH come into its own in India. Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA) and Chairman, Selvel One Group, talks about the enabling factors, as also the challenges, that will drive or inhibit DOOH media expansion in India. Edited excerpts of the interview:
‘It has been a pleasure to deal with Indian Railways’
In Digital OOH By M4G Bureau - August 18, 2017
Shriranga Sudhakar, Managing Director, Vyoma, talks about the company’s rise as a dominant DOOH media player in the Railways sector, and the plans for the future. Edited excerpts of the interview:
‘DOOH media attracting more brands’
In Digital OOH By M4G Bureau - August 18, 2017
S Kumar, MD of Srishti says the company sees immense scope in developing and promoting DOOH media assets
McDonald’s celebrates India’s diversity quite differently
In Campaigns By M4G Bureau - August 18, 2017
DDB Mudra Group planned and executed the brand’s unique #BeDifferentTogether activation in movie theatres during the Independence week
NTBCL to announce DND EoI outcome soon
In OOH News By Bhawana Anand - August 18, 2017
The EoI proposals are being evaluated now and an announcement is expected by the month-end
Key takeaways from OAA 2017 Contest
In Gallery By - August 18, 2017
The Jury members share their views on the Outdoor Advertising Awards (OAA) 2017 Contest entries, judging parameters and other dimensions
‘Toilet - Ek Prem Katha’ beckons audience through washroom branding
In Campaigns By Bhawana Anand - August 17, 2017
The unique branding initiative of Viacom 18 Motion Pictures, executed by Khushi Advertising, entailed placing A4 sized posters of the movie, with the movie title ‘Toilet’ written prominently, on washroom doors of youth congregation points like the McDonald’s & Pizza Hut restaurants and Gold’s Gym centres
‘OOH advertising is a $29 billion global industry’
In OOH News By M4G Bureau - August 17, 2017
The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an analysis of the global OOH industry and OOH advertising in 70 countries.
Southern Railway invites bids for ad rights on Brindavan Express
In OOH News By M4G Bureau - August 16, 2017
The train has 22 coaches and each coach has 32 panels for advertising. In all there are 704 advertising panels adding up to 1,056 sq. ft of branding area.